Foundations Course | Pragmatic Marketing

Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. It’s also a prerequisite for every other Pragmatic Marketing course.

Attend Foundations and learn how to:

Get everyone on the same page.

Pragmatic Marketing Framework helps teams speak the same language, better understand roles and responsibilities and collaborate more effectively.

Tune into the market.

Stop talking about your opinion and start talking about your market. Learn practical techniques to identify the entire market, truly listen to it and become its messenger.

Uncover strategic opportunities.

Use your market understanding to identify strategies that minimize risks and optimize results.

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Who Should Attend

The most successful implementations occur at companies where individuals from all key departments attend Foundations: executive leadership, product management, marketing, development, sales and more.

Key Deliverables Covered

Pragmatic Marketing Framework, roles and responsibilities and gap analysis.

Common Public Bundles

Foundations + Focus + Build
Foundations + Market + Launch
Foundations + Focus + Build + Price
Foundations + Market + Launch + Price

OTHER COURSES: Focus | Build | Market | Launch | Price

Pricing

Public Training

$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.

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Private Training

Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

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Build on Foundations

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

What do our customers have to say about our training?

Implementing the Pragmatic Marketing techniques here at my company has really helped us stay focused on building products that solve market problems. Our entire design process was revamped to include these techniques and we've enjoyed great success.

Jonathan Harrell

Director of Product, TraceSecurity

The instructor was one of the best I have come across. Great story telling. I was engaged all through the day.

Darren Lam

Product Management, Intuit

63% of the organizations surveyed by TechValidate reduced their time to market after taking Pragmatic Marketing training.

TechValidate

Survey

Super training, very high quality. I feel like I can easily articulate what I learned, and look forward to implementing these ideas in my work. I have been with my current company for seven years and haven't felt jazzed up about my job in ages; now I can't wait to get in there on Monday. The casual format is really condusive to learning as the dialogs, questions and conversations were full of value. Loved it!

Christa Vickers

Product Management, Vision Critical

A Practical Approach to Products

People aren’t buying your products. And no matter how much time, effort or money you invest in building and marketing those products, the reason is often the same: You’ve listened to the wrong people. It's time to implement a pragmatic, outside-in approach to building and marketing products that sell.

Pragmatic Marketing courses are offered all around the world.

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