Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. It’s also a prerequisite for every other Pragmatic product course.

Attend Foundations and learn how to:

Get everyone on the same page.

Pragmatic Framework helps teams speak the same language, better understand roles and responsibilities and collaborate more effectively.

Tune into the market.

Stop talking about your opinion and start talking about your market. Learn practical techniques to identify the entire market, truly listen to it and become its messenger.

Uncover strategic opportunities.

Use your market understanding to identify strategies that minimize risks and optimize results.

 DOWNLOAD SYLLABUS
 Who Should Attend

The most successful implementations occur at companies where individuals from all key departments attend Foundations: executive leadership, product management, marketing, development, sales and more.

 Key Deliverables Covered

Pragmatic Framework, roles and responsibilities and gap analysis.

Foundations provides an overview of the entire Pragmatic Framework, which covers all the activities needed to build and market successful products, and dives deeper into the following activities.
Distinctive Competencies
Market Problems
Positioning
Win/Loss Analysis

OTHER COURSES:  Focus | Build | Market | Launch | Price| Data Science

Pricing

Public Training
Starting at
$995 USD
Per Course

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product and data science? Get our articles, webinars and podcasts.

Build on Foundations

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?

Absolutely amazing course. I am a subject matter expert and have found it difficult to quantify market problems. This course provided the exact tools I need to make me and my company successful.

David Gilbey
David Gilbey
Development, Aquatic Informatics
Interesting, compelling and really valuable information. Thank you!
Brooke Furry
Brooke Furry
Writing, HelpSystems
This was the best professional training that I've attended. It was highly relevant to many things that I've been dealing with for the past 12 months. I wish I took it a long time ago. It was also very relevant to have engineering, product management, and our company CTO attend.
Brian Kelly
Brian Kelly
Product Marketing, Duo Security
Excellent class. I recently became a product manager and have learned more in this one-day course than I learned with six months on the job.
Christopher Gonyea
Christopher Gonyea
Product Management, Dyn

A Practical Approach to Products

People aren’t buying your products. And no matter how much time, effort or money you invest in building and marketing those products, the reason is often the same: You’ve listened to the wrong people. It's time to implement a pragmatic, outside-in approach to building and marketing products that sell.

Pragmatic Institute courses are offered all around the world.