Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. It’s also a prerequisite for every other Pragmatic Marketing course.

Attend Foundations and learn how to:

Get everyone on the same page.

Pragmatic Marketing Framework helps teams speak the same language, better understand roles and responsibilities and collaborate more effectively.

Tune into the market.

Stop talking about your opinion and start talking about your market. Learn practical techniques to identify the entire market, truly listen to it and become its messenger.

Uncover strategic opportunities.

Use your market understanding to identify strategies that minimize risks and optimize results.

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 Who Should Attend

The most successful implementations occur at companies where individuals from all key departments attend Foundations: executive leadership, product management, marketing, development, sales and more.

 Key Deliverables Covered

Pragmatic Marketing Framework, roles and responsibilities and gap analysis.

OTHER COURSES:  Focus | Build | Market | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Build on Foundations

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?

A great training! As someone who is new to this industry I found some of the information presented to be invaluable.

Adam Hodz
Adam Hodz
Product Management, FIS

I want to take all the other courses! I'd even pay for them myself because they are so valuable. Before Pragmatic Marketing Foundations, my role as a product manager seemed like an endless battle uphill. After taking the course, the hill doesn't even exist anymore!

Paul Sokol
Paul Sokol
Product Management, Infusionsoft

Red Hat has been able to gain a better understanding of product roles within their organization, increase confidence in the roadmap, and better align with internal teams by taking Pragmatic Marketing courses.

Lis Strenger
Lis Strenger
Product Manager, Red Hat

Great synthesis of information that really helps drive a marketing organization. Some is obvious and some is not, but it's all needed for success.

Erik Swett
Erik Swett
Product Marketing, Riverbed Technology

A Practical Approach to Products

People aren’t buying your products. And no matter how much time, effort or money you invest in building and marketing those products, the reason is often the same: You’ve listened to the wrong people. It's time to implement a pragmatic, outside-in approach to building and marketing products that sell.

Pragmatic Marketing courses are offered all around the world.