Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. It’s also a prerequisite for every other Pragmatic product course.

Attend Foundations and learn how to:

Get everyone on the same page.

Pragmatic Framework helps teams speak the same language, better understand roles and responsibilities and collaborate more effectively.

Tune into the market.

Stop talking about your opinion and start talking about your market. Learn practical techniques to identify the entire market, truly listen to it and become its messenger.

Uncover strategic opportunities.

Use your market understanding to identify strategies that minimize risks and optimize results.

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 Who Should Attend

The most successful implementations occur at companies where individuals from all key departments attend Foundations: executive leadership, product management, marketing, development, sales and more.

 Key Deliverables Covered

Pragmatic Framework, roles and responsibilities and gap analysis.

Foundations provides an overview of the entire Pragmatic Framework, which covers all the activities needed to build and market successful products, and dives deeper into the following activities.
Distinctive Competencies
Market Problems
Positioning
Win/Loss Analysis

OTHER COURSES:  Focus | Build | Market | Launch | Price| Data Science

Pricing

Public Training
Starting at
$995 USD
Per Course

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

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Build on Foundations

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?

The Foundations and Launch courses were complete game changers. They had a profound impact not only on how I take products to market but my approach to Product Management per se.

Tom Hazeldine
Product Management, ICIS

62% of the organizations surveyed realized an improvement in product sales after taking Pragmatic Institute training.

TechValidate
TechValidate
Survey

Indeed, the best professional training I've EVER attended. I will use every bit of what I've learned here. Thank you!

Joe Berkman
Joe Berkman
Product Management, MatrixCare

Product Management was a new discipline within the organization two years ago. As a result of the training with Pragmatic Institute, I've been able to demonstrate the importance of this team on sales and relationship management to the executive leadership.

Loreen Brown
Loreen Brown
Senior Vice President, AmerisourceBergen

A Practical Approach to Products

People aren’t buying your products. And no matter how much time, effort or money you invest in building and marketing those products, the reason is often the same: You’ve listened to the wrong people. It's time to implement a pragmatic, outside-in approach to building and marketing products that sell.

Pragmatic Institute courses are offered all around the world.