Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. It’s also a prerequisite for every other Pragmatic Marketing course.

Foundations
Attend Foundations and learn how to:

Get everyone on the same page.

Pragmatic Marketing Framework helps teams speak the same language, better understand roles and responsibilities and collaborate more effectively.

Tune into the market.

Stop talking about your opinion and start talking about your market. Learn practical techniques to identify the entire market, truly listen to it and become its messenger.

Uncover strategic opportunities.

Use your market understanding to identify strategies that minimize risks and optimize results.

 DOWNLOAD SYLLABUS

 Who Should Attend

The most successful implementations occur at companies where individuals from all key departments attend Foundations: executive leadership, product management, marketing, development, sales and more.

 Key Deliverables Covered

Pragmatic Marketing Framework, roles and responsibilities and gap analysis.

 Common Public Bundles

Foundations + Focus + Build
Foundations + Market + Launch
Foundations + Focus + Build + Price
Foundations + Market + Launch + Price

OTHER COURSES:  Focus | Build | Market | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Build on Foundations

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?

Pragmatic Marketing gets everyone on the same page. The templates allow you to quickly implement the best practices. The instructions provide real business examples.

A.J. Swope, SVP, Primary Residential Mortgage
A.J. Swope
Senior Vice President, Primary Residential Mortgage
If only I had received this training when I joined product management, it would have helped me be more efficient. An eye-opener on what product management should be.
Sobia Shaul Hameed
Sobia Shaul Hameed
Product Management, IBM Cognos
This has changed my life at work. I have a new outlook and am eager to get started.
Ryan Frere
Ryan Frere
Product Manager, Blackbaud
Excellent course and a must for executives who could use a better understanding of product management's role in an organization!
Allan Yogasingam
Allan Yogasingam
Product Management, TITUS

A Practical Approach to Products

People aren’t buying your products. And no matter how much time, effort or money you invest in building and marketing those products, the reason is often the same: You’ve listened to the wrong people. It's time to implement a pragmatic, outside-in approach to building and marketing products that sell.

Pragmatic Marketing courses are offered all around the world.