Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. It’s also a prerequisite for every other Pragmatic Marketing course.

Attend Foundations and learn how to:

Get everyone on the same page.

Pragmatic Marketing Framework helps teams speak the same language, better understand roles and responsibilities and collaborate more effectively.

Tune into the market.

Stop talking about your opinion and start talking about your market. Learn practical techniques to identify the entire market, truly listen to it and become its messenger.

Uncover strategic opportunities.

Use your market understanding to identify strategies that minimize risks and optimize results.

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 Who Should Attend

The most successful implementations occur at companies where individuals from all key departments attend Foundations: executive leadership, product management, marketing, development, sales and more.

 Key Deliverables Covered

Pragmatic Marketing Framework, roles and responsibilities and gap analysis.

Foundations provides an overview of the entire Pragmatic Marketing Framework, which covers all the activities needed to build and market successful products, and dives deeper into the following activities.
Distinctive Competencies
Market Problems
Positioning
Win/Loss Analysis

OTHER COURSES:  Focus | Build | Market | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Build on Foundations

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?
Fantastic trainer and really engaging and relevant subject matter. Only completed day one course so far, but extremely impressed and excited to see what's next.
Clinton Perry
Clinton Perry
Product Marketing, Autodesk

The Pragmatic Marketing Framework has been one of the most powerful tools in uniting us. It helped us move out of featureville and get more problem solving from engineers.

Rob Shea
Rob Shea
Director Portfolio Management, Elsevier Clinical Solutions
This instructor rocks! His ability to infuse each day with his passion and quick wit made this three-day commitment worthwhile. The information was delivered with clarify and conviction, which has me stoked about returning to the office tomorrow.
Shawn Vann
Shawn Vann
Product Management, Exteria Building Products
This was the best professional training that I've attended. It was highly relevant to many things that I've been dealing with for the past 12 months. I wish I took it a long time ago. It was also very relevant to have engineering, product management, and our company CTO attend.
Brian Kelly
Brian Kelly
Product Marketing, Duo Security

A Practical Approach to Products

People aren’t buying your products. And no matter how much time, effort or money you invest in building and marketing those products, the reason is often the same: You’ve listened to the wrong people. It's time to implement a pragmatic, outside-in approach to building and marketing products that sell.

Pragmatic Marketing courses are offered all around the world.