There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.
Attend Market and learn how to:
Prioritize based on impact.
Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.
Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.
Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.
We offer multi-course training events all around the world with great opportunities to network with your peers.
Prefer a private training, tailored for and delivered
specifically to your company?
Contact our account team for pricing and availability.
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Why take our Market course?
Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic training has helped her company gain a thorough understanding of their buyers and how to market to them.
What do our customers have to say about our training?
When I took the courses a few years back, I was relatively new and unsure if I could handle this job. That course provided great tools that I applied. Now, sitting in Build, I see myself described on many of the concepts as a "best practice," while continuing to learn new things. See you in three weeks for two more courses.
83% of the organizations surveyed gained a better understanding of product roles within their organization after taking Pragmatic Institute training.
Pragmatic Institute courses are offered all around the world.