There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.


*Foundations is a prerequisite for this course.
Attend Market and learn how to:

Prioritize based on impact.

Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.

Build credibility.

Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.

Measure results.

Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.

 DOWNLOAD SYLLABUS 

 Who Should Attend

Anyone responsible for go-to-market strategies, including marketing plans.

 Key Deliverables Covered

Buyer personas and marketing plans.

Market covers the activities within the Pragmatic Framework focused on how to build buyer expertise. Explore content related to these activities below.


Advocacy Measurement
Awareness Nurturing
Buyer Experience Revenue Growth
Buyer Personas Revenue Retention
Marketing Plan

OTHER COURSES:  Foundations | Focus | Build | Launch | Price| Data Science

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Why take our Market course?

Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic training has helped her company gain a thorough understanding of their buyers and how to market to them.

 
What do our customers have to say about our training?

A great training! As someone who is new to this industry I found some of the information presented to be invaluable.

Adam Hodz
Adam Hodz
Product Management, FIS

I want to take all the other courses! I'd even pay for them myself because they are so valuable. Before Pragmatic Institute Foundations, my role as a product manager seemed like an endless battle uphill. After taking the course, the hill doesn't even exist anymore!

Paul Sokol
Paul Sokol
Product Management, Infusionsoft

I wish I had these courses 20 years ago. I did much of this naturally via trial and error as well as self-education, but this clearly lays out a guideline as to how to get it done in an effective manner. Worth every penny our company spent.

Bart Brassil
Bart Brassil
Product Management, Mediaocean
Interesting, compelling and really valuable information. Thank you!
Brooke Furry
Brooke Furry
Writing, HelpSystems

Pragmatic Institute courses are offered all around the world.