There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.


*Foundations is a prerequisite for this course.
Attend Market and learn how to:

Prioritize based on impact.

Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.

Build credibility.

Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.

Measure results.

Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.

 DOWNLOAD SYLLABUS 

 Who Should Attend

Anyone responsible for go-to-market strategies, including marketing plans.

 Key Deliverables Covered

Buyer personas and marketing plans.

OTHER COURSES:  Foundations | Focus | Build | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Why take our Market course?

Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic Marketing training has helped her company gain a thorough understanding of their buyers and how to market to them.

 
What do our customers have to say about our training?

Our go-to-market strategy was flawed and we were able to make adjustments in a time frame that allowed us to have a positive impact on our actual go-to-market with our product.

Jenna Nichols
Jenna Nichols
Sales Representative, Jelli

I've done quite a few product oriented courses and seminars over the years and have found that a lot of them like to preach 'academic' suggestions. That's all fine but it rarely mirrors the real experiences you get on the job. Pragmatic courses were the only ones that really gave you a solid foundation in the real world vs. the academic one.

Olli Siebelt
Olli Siebelt
Product Manager, TriNet Group
I LOVED these courses and will seek funding for additional training in the new fiscal year. THANK YOU!
Marc Cormier
Marc Cormier
Product Management, Gale
My team already follows the Pragmatic Marketing Framework, but this course has filled in a lot of blanks for me and answered why we do it. It's also helped identify my weakness and will help me reprioritize what I do. Thanks!
Evelyn Watts
Evelyn Watts
Product Marketing, Dell Software

Pragmatic Marketing courses are offered all around the world.