There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.
Attend Market and learn how to:
Prioritize based on impact.
Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.
Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.
Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.
Public Training$1,195 USD
$1,495 for courses in the UK
We offer multi-course training events all around the world with great opportunities to network with your peers.
Prefer a private training, tailored for and delivered
specifically to your company?
Contact our account team for pricing and availability.
Looking for the latest in product management news, articles, webinars, podcasts and more?
Why take our Market course?
Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic Marketing training has helped her company gain a thorough understanding of their buyers and how to market to them.
What do our customers have to say about our training?
Our go-to-market strategy was flawed and we were able to make adjustments in a time frame that allowed us to have a positive impact on our actual go-to-market with our product.
Pragmatic Marketing has provided a framework for alignment. It has emphasized a market-driven roadmap and market-driven features (and not "build it and they will come").
Pragmatic Marketing courses are offered all around the world.