There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.

*Foundations is a prerequisite for this course.

Attend Market and learn how to:

Prioritize based on impact.

Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.

Build credibility.

Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.

Measure results.

Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.

 DOWNLOAD SYLLABUS 

 Who Should Attend

Anyone responsible for go-to-market strategies, including marketing plans.

 Key Deliverables Covered

Buyer personas and marketing plans.

 Common Public Bundles

Foundations + Market + Launch
Foundations + Market + Launch + Price

OTHER COURSES:  Foundations | Focus | Build | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Why take our Market course?

Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic Marketing training has helped her company gain a thorough understanding of their buyers and how to market to them.

 
What do our customers have to say about our training?

63% of the organizations surveyed by TechValidate reduced their time to market after taking Pragmatic Marketing training.

TechValidate
TechValidate
Survey

Pragmatic Marketing gave me and my teams the ability to counter opinions with data and really improved the customer relationship. This, in turn, created a much better and tighter relationship with our engineering teams, which is never a bad thing.

Olli Siebelt, Product Manager, TriNet Group
Olli Siebelt
Product Manager, TriNet Group
This is just great insight. It validates some of the things I was pursuing, but also opens the possibilities of how to get more detailed and precise.
Arvind Venugopal
Arvind Venugopal
Product Management, Cleo

This was very helpful and many light bulbs went off today. I especially liked the information around roadmaps and release plans.

Bill Bequette
Bill Bequette
Product Management, Ceridian

Pragmatic Marketing courses are offered all around the world.