There is disconnect between marketing efforts and buyer needs. The fundamental issue? A lack of understanding of buyers. Our Market course teaches you how to build buyer expertise and use that information to create strategic marketing plans that get results and marketing programs that resonate with buyers.


*Foundations is a prerequisite for this course.
Attend Market and learn how to:

Prioritize based on impact.

Identify and prioritize your most effective strategies with a thorough understanding of buyers and how they like to buy.

Build credibility.

Gain approval and funding for your marketing plans by linking them to company goals and the market’s buying process.

Measure results.

Demonstrate the effect of your marketing plans by connecting them to the metrics that matter most.

 DOWNLOAD SYLLABUS 

 Who Should Attend

Anyone responsible for go-to-market strategies, including marketing plans.

 Key Deliverables Covered

Buyer personas and marketing plans.

OTHER COURSES:  Foundations | Focus | Build | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Why take our Market course?

Brina Kaiser, Product Marketing Manager at Infusionsoft, shares how Pragmatic Marketing training has helped her company gain a thorough understanding of their buyers and how to market to them.

 
What do our customers have to say about our training?

The Pragmatic Marketing Framework has been one of the most powerful tools in uniting us. It helped us move out of featureville and get more problem solving from engineers.

Rob Shea
Rob Shea
Director Portfolio Management, Elsevier Clinical Solutions
Super training, very high quality. I feel like I can easily articulate what I learned, and look forward to implementing these ideas in my work. I have been with my current company for seven years and haven't felt jazzed up about my job in ages; now I can't wait to get in there on Monday. The casual format is really condusive to learning as the dialogs, questions and conversations were full of value. Loved it!
Christa Vickers
Christa Vickers
Product Management, Vision Critical
I highly recommend the Pragmatic Marketing team as probably one of the best resources for product managers and marketers available today. Great program if you have a chance to participate in one of their courses, but also a lot of great information on how to do pretty much anything that's important to build, launch and market products (and services) successfully. Their strategic and tactical framework is one of the best 'crutches' available.
Max Leisten
Max Leisten
Product Manager/Marketer, SciQuest

Red Hat has been able to gain a better understanding of product roles within their organization, increase confidence in the roadmap, and better align with internal teams by taking Pragmatic Marketing courses.

Lis Strenger
Lis Strenger
Product Manager, Red Hat

Pragmatic Marketing courses are offered all around the world.