Pricing is powerful. A 1% price improvement can lead to a 10% increase in profit. There is no room for guesswork. Price teaches you how to set the right price for each product in each market. You’ll learn how to determine what the market is willing to pay so that you can decide which products make sense for your organization and how to optimize the price of those products for each market.




*Foundations is a prerequisite for this course.
Attend Price and learn how to:

Create impactful pricing.

Learn the key components of successfully pricing products throughout their life cycle.

Determine market value.

Learn six simple steps to discovering what your markets are willing to pay.

Maximize profit.

Discover how pricing models, segmentation and product bundles simplify customer decisions and increase revenue.

Minimize discounting.

Give sales the confidence to win at your price.

 DOWNLOAD SYLLABUS
 Who Should Attend

Anyone who makes or influences product pricing decisions.

 Key Deliverables Covered

Pricing structure and plan.

Price covers the activities within the Pragmatic Framework focused on how to set the right price for each product in the market. Explore content related to these activities below.

Pricing

OTHER COURSES:  Foundations | Focus | Build | Market | Launch| Data Science

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product and data science? Get our articles, webinars and podcasts.

Take the guesswork out of pricing.

Price teaches you how to set the right price for each product in each market. You'll learn how to determine what your market is willing to pay and how to combine that with your corporate strategy to develop pricing that pays off.

 
What do our customers have to say about our training?
Thank you for the class! I was worried I'd be sitting and listening to someone talk about things that didn't apply to me, but I'm happy to take this information back to my company and apply what I learned right away.
Hannah Robus
Hannah Robus
Product Management, Sapling Learning

Experian Health realized a 75-99% improvement in product/feature usage since taking Pragmatic Institute training.

Cindy Dullea
Cindy Dullea
Chief Marketing Officer, Experian Health
Interesting, compelling and really valuable information. Thank you!
Brooke Furry
Brooke Furry
Writing, HelpSystems
This is the second time I've taken a Pragmatic training course. The first time was in 2005. The course feels fresh and updated. Even though I am an experienced product manager, I find the perspective from Pragmatic to be very valuable.
Saul Marcus
Saul Marcus
Product Management, Harvard Business Publishing

Pricing Is ...

Pricing is important to both your company and your customers. High prices hinder demand and low prices leave money on the table. Pricing is so much more than just placing a number on a product—so familiarize yourself with the nuances of exactly what pricing is.

Pragmatic Institute courses are offered all around the world.