Pricing is powerful. A 1% price improvement can lead to a 10% increase in profit. There is no room for guesswork. Price teaches you how to set the right price for each product in each market. You’ll learn how to determine what the market is willing to pay so that you can decide which products make sense for your organization and how to to optimize the price of those products for each market.
*Foundations is a prerequisite for this course.
Attend Price and learn how to:
Create impactful pricing.
Learn the key components of successfully pricing products throughout their life cycle.
Determine market value.
Learn six simple steps to discovering what your markets are willing to pay.
Discover how pricing models, segmentation and product bundles simplify customer decisions and increase revenue.
Give sales the confidence to win at your price.
Who Should Attend
Anyone who makes or influences product pricing decisions.
Key Deliverables Covered
Pricing structure and plan.
Common Public Bundles
Foundations + Focus + Build + Price
Foundations + Market + Launch + Price
Public Training$1,195 USD
$1,495 for courses in the UK
We offer multi-course training events all around the world with great opportunities to network with your peers.
Prefer a private training, tailored for and delivered
specifically to your company?
Contact our account team for pricing and availability.
Looking for the latest in product management news, articles, webinars, podcasts and more?
Take the guesswork out of pricing.
Price teaches you how to set the right price for each product in each market. You'll learn how to determine what your market is willing to pay and how to combine that with your corporate strategy to develop pricing that pays off.
What do our customers have to say about our training?
I've been a product management professional in software for over 15 years. Since taking the Pragmatic Marketing training, I've refined my understanding of my craft and have been promoted to SVP of Product/Technology with a focus on rolling out Pragmatic Marketing learnings across the company.
This was very helpful and many light bulbs went off today. I especially liked the information around roadmaps and release plans.
Pragmatic Marketing gave me and my teams the ability to counter opinions with data and really improved the customer relationship. This, in turn, created a much better and tighter relationship with our engineering teams, which is never a bad thing.
Pragmatic Marketing courses are offered all around the world.