According to a recent study by TechValidate, over 90% of those who have taken our courses are likely to recommend Pragmatic Marketing. And why do they recommend us? It's not because the instructors are entertaining or the food is delicious (although those are both true). It's because the training works and has directly impacted their careers and their products. But don’t just take our word for it—hear it from our clients directly:

 

Case Studies

Our students thrive after taking our training. But it's the companies they work for that experience the most far-reaching impact across their product teams and entire organization. Here's a look at a few of the companies that have transformed their culture with Pragmatic Marketing:

Infusionsoft

See how the Pragmatic Marketing Framework helped Infusionsoft create crisp lines of delineation between roles, create a common language and boost executive confidence in product management. Read more >

Ariba, SAP company

Find out how Ariba’s team efforts—including implementing market-requirements documents, an "adopt-a-box" program and an annual life cycle plan—turned it into a "world-class product organization." Listen to podcast >

MathWorks

Discover how Pragmatic training helped MathWorks develop a common language with which to discuss market problems, positioning and market opportunities. Read more >

Sabre Airline Solutions

Read how Sabre Airline Solutions is leveraging Pragmatic Marketing best practices to transform and scale its business. Read more >

Pragmatic Marketing courses are offered all around the world.

I've done quite a few product oriented courses and seminars over the years and have found that a lot of them like to preach 'academic' suggestions. That's all fine but it rarely mirrors the real experiences you get on the job. Pragmatic courses were the only ones that really gave you a solid foundation in the real world vs. the academic one.

Olli Siebelt
Olli Siebelt
Product Manager, TriNet Group

We executed on our three-year plan in just 12 months. Without Pragmatic Marketing, there’s no way that happens.

Frank Tait
Frank Tait
Vice President Product, Frontline Technologies
This instructor rocks! His ability to infuse each day with his passion and quick wit made this three-day commitment worthwhile. The information was delivered with clarify and conviction, which has me stoked about returning to the office tomorrow.
Shawn Vann
Shawn Vann
Product Management, Exteria Building Products

Pragmatic Marketing training taught me the basics and the foundation of product management. I was able to grasp the role and my responsibilities as a newer product manager in the field.

Ryan Strait
Ryan Strait
Product Manager, CivicPlus

Clients by Industry

Consulting

Consumer Products

Energy

Financial Services

Hardware

Media & Publishing

Non-profit, Edu. & Gov.

Software/SaaS

Telecom/Internet Services

“A great training! As someone who is new to this industry I found some of the information presented to be invaluable.”

Adam Hodz

FIS

“This was the best professional training that I've attended. It was highly relevant to many things that I've been dealing with for the past 12 months. I wish I took it a long time ago. It was also very relevant to have engineering, product management, and our company CTO attend.”

Brian Kelly

Duo Security