According to a recent study by TechValidate, over 90% of those who have taken our courses are likely to recommend Pragmatic Marketing. And why do they recommend us? It's not because the instructors are entertaining or the food is delicious (although those are both true). It's because the training works and has directly impacted their careers and their products. But don’t just take our word for it—hear it from our clients directly:


Case Studies

Our students thrive after taking our training. But it's the companies they work for that experience the most far-reaching impact across their product teams and entire organization. Here's a look at a few of the companies that have transformed their culture with Pragmatic Marketing:


See how the Pragmatic Marketing Framework helped Infusionsoft create crisp lines of delineation between roles, create a common language and boost executive confidence in product management. Read more >

Ariba, SAP company

Find out how Ariba’s team efforts—including implementing market-requirements documents, an "adopt-a-box" program and an annual life cycle plan—turned it into a "world-class product organization." Listen to podcast >


Discover how Pragmatic training helped MathWorks develop a common language with which to discuss market problems, positioning and market opportunities. Read more >

Sabre Airline Solutions

Read how Sabre Airline Solutions is leveraging Pragmatic Marketing best practices to transform and scale its business. Read more >

Pragmatic Marketing courses are offered all around the world.

Loved, loved this offering. As a business analyst, it will further refine my methods for working with our engineering team. The fact that the leaders of the engineering team also took the course should lead to even more collaboration.
Letitia Shotlow Stellern
Letitia Shotlow Stellern
Product Management, WebPT
This instructor rocks! His ability to infuse each day with his passion and quick wit made this three-day commitment worthwhile. The information was delivered with clarify and conviction, which has me stoked about returning to the office tomorrow.
Shawn Vann
Shawn Vann
Product Management, Exteria Building Products
My instructor was awesome. He's extremely intelligent, well spoken and obviously has a ton of experience with product management and marketing. I'm very impressed with the caliber of instructor standards that you have. I would definitely take another course again.
Sherry Shirah
Sherry Shirah
Sr. Director, NCR
As someone new to this role, I wondered where my foundation would come from. Now I have it!
Tracy Bowman
Tracy Bowman
Principle Product Manager, Oracle

Clients by Industry


Consumer Products


Financial Services


Media & Publishing

Non-profit, Edu. & Gov.


Telecom/Internet Services

“A great training! As someone who is new to this industry I found some of the information presented to be invaluable.”

Adam Hodz


“This was the best professional training that I've attended. It was highly relevant to many things that I've been dealing with for the past 12 months. I wish I took it a long time ago. It was also very relevant to have engineering, product management, and our company CTO attend.”

Brian Kelly

Duo Security