Frequently Asked Questions
Everybody starts by attending Foundations. Which courses you should take with Foundations depends on your individual area of responsibility, the deliverables you are accountable for and the challenges you face. Click here for help determining which courses are right for you.
Foundations is a prerequisite for all other courses. Focus, Build, Market, Launch and Price were developed to build on the concepts covered in Foundations. If you do not understand these core concepts, you will not gain the full benefit from our other courses.
Foundations is designed to cover many of the core principles of Pragmatic Marketing that were previously taught in Practical Product Management, but in a way that is not focused on a specific job title. Therefore, if you’ve previously attended Practical Product Management, much of what you’ll see will be familiar. However, clients regularly tell us that they benefit from multiple viewings of the content. Also, if it's been a while, a refresher might be helpful since Foundations serves as a prerequisite for all other courses and its concepts are built upon in these courses.
In 2013, Pragmatic Marketing went through a reorganization of our curriculum to help make it easier for people to find and attend the courses that would be the most relevant and helpful to them. This change included renaming the courses themselves. To find the courses that best correlate to the ones you’re looking for, click here. To find out more about why we changed our curriculum, click here.
Excellent question, click here for a handy-dandy tool that helps you translate the previous courses into the new curriculum.
Yes, we wait-list attendees for sold-out courses. Please contact our registrar or call 480.515.1411.
You do not need to bring anything to the course. However, should you wish to take the certification exam, you will need to bring a Wi-Fi capable laptop or tablet.
Pragmatic Marketing allows clients to combine our single-day courses to create multi-day onsite training events. These onsite events must have an average of 15 or more attendees per course. For example, that could be 15 students in every course of a three-day event, or 35 in the first day and 5 in each of the others. We’re flexible. Please contact a sales representative for more information about our onsite training.
Pragmatic Marketing private onsite training events are a minimum of two days in length. Exceptions may be made for single-day events with 30 or more attendees. Please contact a sales representative for more information about our onsite training.
Absolutely. We firmly believe in delivering actionable training, which includes providing the tools and templates you need to implement what you learn. Alumni are able to access all of these tools in the Pragmatic Marketing Alumni Resource Center.
All individual public courses are $1195, except in the United Kingdom where they are $1495. North America and the U.K. offer discounts when you select multiple courses during the same public training event.
North American training discounts:
- One public training course - $1195
- Two courses during the same public event - $2190
- Three courses during the same public event - $3185
- Four courses during the same public event - $4180
U.K. training discounts:
- One public training course - $1495
- Two courses during the same public event - $2495
- Three courses during the same public event - $3495
- Four courses during the same public event - $4495
All other international courses are $1195 each.
For private course pricing and availability, please contact us or call 480-515-1411
We do not currently offer group discounts for our public courses. We do offer discounts based on total number of attendee days for our onsite clients. Click here to learn about the advantages of a private training at your company.
We currently do not offer CEP credit for our courses. We can provide a letter verifying your attendance, which includes a detailed course description and the number of hours attended, printed on our corporate letterhead. You can also earn credit from University of California, Irvine for attending our courses and successfully passing our certification. For more information on this program, please visit http://pragmatic.unx.uci.edu/courses/nontrad/.