Competitive Landscape

Webinar
Business Plans are About Vision, Not Precision
What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 
What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 
Blog
Starbucks Price Increases: Are They Leading or Signaling?
Starbucks is raising prices. In my last blog post, I discussed the pros and cons of that decision. In this post, let’s look at some more advanced issues. When competitors announce a price increase, they typically do one of two things: They lead or they signal.
Starbucks is raising prices. In my last blog post, I discussed the pros and cons of that decision. In this post, let’s look at some more advanced issues. When competitors announce a price increase, they typically do one of two things: They lead or they signal.
Blog
Why I Quit Amazon Prime … and It’s Not Their Price Increase
Amazon Prime has been amazing in my life. For a measly $100 per year, I get free shipping on almost everything I order. But the funny thing is I don’t really care about free shipping itself.   
Amazon Prime has been amazing in my life. For a measly $100 per year, I get free shipping on almost everything I order. But the funny thing is I don’t really care about free shipping itself.   
Article
How to Win When You're Under Attack At Work
As you climb the career ladder, you will inevitably encounter situations where a colleague disagrees with your ideas or approaches. For high-stakes topics involving strategy and investments, you’re in competition with others for attention and resources, and not everyone wants you to win. When faced with a direct or passive-aggressive attack...
As you climb the career ladder, you will inevitably encounter situations where a colleague disagrees with your ideas or approaches. For high-stakes topics involving strategy and investments, you’re in competition with others for attention and resources, and not everyone wants you to win. When faced with a direct or passive-aggressive attack...
Article
A Common-Sense Approach to International Growth
Ahead of commercial strategy for Asia in the Business Intelligence Division of Informa, I work with approximately 162 people across the region. Our division focuses on data gathering to ensure that the right salespeople focus on the right markets. This helps position Informa to create products that simplify the way clients...
Ahead of commercial strategy for Asia in the Business Intelligence Division of Informa, I work with approximately 162 people across the region. Our division focuses on data gathering to ensure that the right salespeople focus on the right markets. This helps position Informa to create products that simplify the way clients...
Blog
Why You Don’t Want This Product Manager Job
    By Kirsten Butzow, Pragmatic Marketing Instructor A former colleague recently wanted to hire a product manager and asked if I could recommend anyone. They mentioned that the previous employee had just quit and they were having trouble keeping someone in that position. I said I would look at the job...
    By Kirsten Butzow, Pragmatic Marketing Instructor A former colleague recently wanted to hire a product manager and asked if I could recommend anyone. They mentioned that the previous employee had just quit and they were having trouble keeping someone in that position. I said I would look at the job...
Article
Fostering Innovation In a Fast-Paced World
Consider this: 50 years ago, the life expectancy of a Fortune 500 firm was approximately 75 years. Today, it’s less than 15 years and continues to decline. Eighty-eight percent of the original companies listed have either gone bankrupt, merged or—if they still exist—fallen off the Fortune 500 list. The reason? A...
Consider this: 50 years ago, the life expectancy of a Fortune 500 firm was approximately 75 years. Today, it’s less than 15 years and continues to decline. Eighty-eight percent of the original companies listed have either gone bankrupt, merged or—if they still exist—fallen off the Fortune 500 list. The reason? A...
Webinar
Preparing for Battle: Establishing an Effective Competitive Analysis Program
Are your sales people ready for battle?  Have you equipped them with the tools and training necessary to compete, or are you sending them into the ring with one arm tied behind their back? In this webinar, you'll learn how to: Optimize your CRM to capture accurate win/loss statistics Conduct effective customer win/loss interviews Aggregate...
Are your sales people ready for battle?  Have you equipped them with the tools and training necessary to compete, or are you sending them into the ring with one arm tied behind their back? In this webinar, you'll learn how to: Optimize your CRM to capture accurate win/loss statistics Conduct effective customer win/loss interviews Aggregate...
Article
Competitive Intelligence Gathering Through Win/Loss
Win/loss interviews are an excellent tool for gathering competitive intelligence. The interviews offer a unique opportunity to gather fresh data from a target audience where competitors play a distinct role in the customer decision-making process. It’s an area ripe for gauging both the market’s awareness and its perception of competing solutions. You...
Win/loss interviews are an excellent tool for gathering competitive intelligence. The interviews offer a unique opportunity to gather fresh data from a target audience where competitors play a distinct role in the customer decision-making process. It’s an area ripe for gauging both the market’s awareness and its perception of competing solutions. You...
Article
Going Beyond Google
Competitive intelligence is about getting answers to the important questions: How quickly is our competitor’s revenue growing? What’s the rate of adoption for its new product? What are its B2B prices? Do they discount to get a sale? If so, how much? What features will be in its next version? Is...
Competitive intelligence is about getting answers to the important questions: How quickly is our competitor’s revenue growing? What’s the rate of adoption for its new product? What are its B2B prices? Do they discount to get a sale? If so, how much? What features will be in its next version? Is...
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