Innovation

Blog
Six Time-Saving Beta Testing Tips for Product Managers
Implementing an effective Customer Validation program can be particularly challenging for product managers. Managing abundant responsibilities can make putting methods for test management into practice difficult. There’s also the issue of time. This blog explains methods and steps to ensure that you are completing the necessary tasks effectively and efficiently.
Implementing an effective Customer Validation program can be particularly challenging for product managers. Managing abundant responsibilities can make putting methods for test management into practice difficult. There’s also the issue of time. This blog explains methods and steps to ensure that you are completing the necessary tasks effectively and efficiently.
Blog
How Op-Eds Can Make Product Visibility Catch Fire
While op-eds are often used to push political agendas, they can also be used by marketers to share perspectives on new products and innovations entering the marketplace.
While op-eds are often used to push political agendas, they can also be used by marketers to share perspectives on new products and innovations entering the marketplace.
Webinar
Using Competitive Intelligence to Ensure a Successful Product Launch
How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?
How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?
Article
Implementing Agile Business Planning
Just as product management articulates the market’s requirements to engineering and development, they must also communicate the business rationale so that the organization invests in the most promising projects or products.
Just as product management articulates the market’s requirements to engineering and development, they must also communicate the business rationale so that the organization invests in the most promising projects or products.
Article
How to Build Invincible Companies
It’s more important than ever for companies to focus on inventing the future. Companies have to start giving more power and prestige to growth innovation, or risk becoming irrelevant. We explain three crucial areas to address this challenge.   Over the past 16 years, we have been dedicated to a single mission:...
It’s more important than ever for companies to focus on inventing the future. Companies have to start giving more power and prestige to growth innovation, or risk becoming irrelevant. We explain three crucial areas to address this challenge.   Over the past 16 years, we have been dedicated to a single mission:...
Article
Jobs to be Done | Obstacles: What Holds New Ideas Back
While researching the food and beverage sector a few years back, we came across a young woman living in what she described as a “unique” apartment. It had no kitchen. We don’t mean that the apartment had a small kitchen, or that the kitchen wasn’t separated with walls. We mean that...
While researching the food and beverage sector a few years back, we came across a young woman living in what she described as a “unique” apartment. It had no kitchen. We don’t mean that the apartment had a small kitchen, or that the kitchen wasn’t separated with walls. We mean that...
Article
The Product Manager vs. the Strategist
Your life is curated. The coffee you’re drinking, the videos you’re streaming…
Your life is curated. The coffee you’re drinking, the videos you’re streaming…
Article
The Fire Method
At a tiny research facility in freezing-cold Rome, New York, U.S. Air Force scientists cut the ribbon on a supercomputer named the Condor Cluster.
At a tiny research facility in freezing-cold Rome, New York, U.S. Air Force scientists cut the ribbon on a supercomputer named the Condor Cluster.
Article
Fostering Innovation In a Fast-Paced World
Consider this: 50 years ago, the life expectancy of a Fortune 500 firm was approximately 75 years. Today, it’s less than 15 years and continues to decline. Eighty-eight percent of the original companies listed have either gone bankrupt, merged or—if they still exist—fallen off the Fortune 500 list. The reason? A...
Consider this: 50 years ago, the life expectancy of a Fortune 500 firm was approximately 75 years. Today, it’s less than 15 years and continues to decline. Eighty-eight percent of the original companies listed have either gone bankrupt, merged or—if they still exist—fallen off the Fortune 500 list. The reason? A...
Article
The Art of Managing: Change Your Field of View
The next time you arrive at the end of the roll of paper towels, instead of throwing the cardboard tube into the recycling bin, why not channel your inner kid? Put the tube up to your eye and use it as an imaginary telescope. Admit it, you did that as a...
The next time you arrive at the end of the roll of paper towels, instead of throwing the cardboard tube into the recycling bin, why not channel your inner kid? Put the tube up to your eye and use it as an imaginary telescope. Admit it, you did that as a...
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