2004 Newsletter Archive

By Pragmatic Institute April 01, 2009

December 2004: Annual Product Management Salary Survey

Every year, Pragmatic Institute conducts a survey about roles, responsibilities, and compensation for product management and marketing professionals. You can find prior year's results on our web site. As always, we're asking some questions to get more visibility into a typical day in the life of a product manager. And we're still asking compensation questions so you can see how your company's salary and bonus structure compares to the rest of the industry.


November 2004: Product Management Roles and Salary Benchmark

Every year, Pragmatic Institute conducts a survey about roles, responsibilities, and compensation for product management and marketing professionals. You can find prior year's results on our web site. As always, we're asking some questions to get more visibility into a typical day in the life of a product manager. And we're still asking compensation questions so you can see how your company's salary and bonus structure compares to the rest of the industry.


October 2004: Where To Begin a Product Triage

Many product managers find themselves in a new role, in a new company or with a new product, and wonder where to begin. There ís so much to do! In every situation, there are more things to do than can be done, so a new product manager has to determine the best use of time.


September 2004: Building Demos that Sales

J.C. Stites writes, 'If you want to drive sales revenue, then you have to drive your sales team to present your product in its very best light. Chances are each sales person is selling a different product when it comes down to their individual sales approach. Building a product-centric demo that clearly and concisely communicates the value of your product helps keep everyone on the same page while effectively showcasing your product to prospects.'


August 2004: Creating White Papers that Drive Sales

White papers can be extremely useful sales tools for IT solution sales people, serving as education and decision-support materials for customers. However, too often, white papers are developed in a corporate marketing vacuum disconnected from real-world sales context and inadvertently, they address topics that neither sales people nor prospective buyers find useful.


July 2004: The State of the You

It's the beginning of the quarter and, for some vendors, the beginning of a fiscal year. Time to think about what you have accomplished in the last year and what you want to accomplish in the upcoming year. It's time for employee evaluations. And because evals are often connected to compensation changes, employees expect--and deserve--more management attention on this critical activity. Learn how you can help your manager--and yourself--in The State of the You.


June 2004: Where is the Good Advertising?

Advertising is one of the most expensive marketing programs available, yet one with questionable returns. Even so, advertising is favored by many technology companies. Considering how much money is spent on it, you'd think that technology advertising would be a lot better. Print ads tend to emphasize technical specifications rather than buyer benefits. Marketing is spending a bundle on advertising. In most cases, not money very well spent. Steve Johnson explores the state of technology advertising in 'Where is the good advertising?'


May 2004: Product Management and Professional Services

Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough guess of man-days committed in a contract. Yet professional services are a key element of the solution delivered to the market. Product management should take on a leadership role in defining repeatable services, creating a market requirements document for each type of deliverable.


April 2004: Disruptive Customer Demands

Product Managers experience product-related requests from customers. These requests help align the product with customer's needs, shed light on how they use the product and generally improve the attractiveness of the product to its target market. However, sometimes, these requests become disruptive. This can happen when providing a solution is done outside the product roadmap. This article discusses when and why customers make disruptive requests, how to deal with them, and how minimize their disruptive impact.


March 2004: Profile of Product Marketing

Product Marketing is typically defined as the group that plans the go-to-market strategy, responsible for launch planning, determining appropriate vehicles for awareness and lead generation, and providing product content to marketing communications and the sales channel. Read a profile of product marketing.


February 2004: Profile of Marketing Communications

Marketing communications (marcom) is typically defined as the group that executes the company program strategy, responsible for awareness and lead generation programs, and for providing the sales tools and collateral used in the sales process. Read the profile of a marketing communications professional.


January 2004: Results of 2003 Survey

Each year Pragmatic Institute conducts a survey of product managers, marketing managers, and other marketing professionals. Our objective is to provide Pragmatic Institute clients with industry information about compensation as well as the most common responsibilities for product managers and other marketing professionals. Read the results in this newsletter.

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”

 

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