The Pragmatic Marketer Volume 9 Issue 1

By Pragmatic Institute April 21, 2011

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The Pragmatic Marketer Volume 9 Issue 1 

In This Issue: 

  • Pragmatic Institute's 2010-2011 Annual Product Management and Marketing Survey
    By Steve Johnson
    Each year Pragmatic Institute conducts a survey of product managers and marketing professionals. Our objective is to provide information about compensation as well as the most common responsibilities for those performing product management and marketing activities.
  • Finance as a Stakeholder in Product Management
    By Stephen J. Konig
    When talking about how the product manager interacts with others in the company, we usually talk about sales, marketing, product development and senior management, but Finance is a critical role in a company that isn’t talked about much.
  • Mining Content Gold: How to Interview Content Experts
    By Cheryl J. Goldberg
    As technology companies increasingly turn to content marketing, their challenge is coming up with compelling information. Knowing how to interview experts will help you uncover nuggets that take your content marketing to the next level.

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”

 

To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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