Defining the Role of Product Marketing
Modern product marketing has become hyper cross-functional. Roles can become blurred and a lot of ti…
Proven strategies and tactics to help you stay current.
July 25, 2011
When asked if I knew of any empirical data that shows the relationship between an increase in awareness and an increase in B2B sales I didn’t, and so I started by searching for a report or other research that could be helpful in answering the question. I found anecdotal evidence at best.Pragmatic Marketer is our award-winning magazine and your go-to tool for all things product.