Where Does Product End and Brand Begin?
You don’t go to Starbucks for the coffee. Coffee is what you walk out the door with, but it&r…
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How to Change Your Culture Using Market Data
July 18, 2017
I remember how excited I felt about what I’d learned after attending my first Pragmatic Marketing course. What I didn’t immediately realize was how quickly I could harness that enthusiasm and use market data to make a real impact on my company culture. Shortly after training, I had a meeting with customer...Recent Articles
Branding Yourself as a Product
A grandfather clock or a watch.
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Want to hear a joke? What do you call a process that has multiple complex steps, requires detailed …
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Is the Product Manager CEO of the Product?
When someone calls the product manager CEO of the product, what does that mean? And is it a helpful…
Are We Doing Content Marketing Right?
A few months ago, during a content marketing panel at the Texas Marketing Summit in Houston, I came…
Due Yesterday: The New Market Reality
I, like most product professionals, have chuckled at the programming humor “code today, deliv…
Jobs to be Done | Obstacles: What Holds New Ideas Back
While researching the food and beverage sector a few years back, we came across a young woman livin…
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