Defining the Role of Product Marketing
Modern product marketing has become hyper cross-functional. Roles can become blurred and a lot of ti…
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Does an Increase in Awareness Really Increase Revenue?
July 25, 2011
When asked if I knew of any empirical data that shows the relationship between an increase in awareness and an increase in B2B sales I didn’t, and so I started by searching for a report or other research that could be helpful in answering the question. I found anecdotal evidence at best.Recent Articles
It Depends: Determining the Best Location for Product Jobs
Most leaders think structure is synonymous with an org chart. This is completely wrong. An orga char…
Implementing Agile Business Planning
Just as product management articulates the market’s requirements to engineering and developmen…
Maybe We Should Be Problem Managers
If you ask people from development, sales and marketing what product management’s responsibili…
Designing an Agile Marketing Organization: Roles, Responsibilities and Restructuring
Adopting an agile approach to marketing won't happen overnight; it requires ongoing attention and de…
How do you Measure and Motivate Product Teams?
Product teams are measured on revenue and dates, so if a company hits its numbers within a specific …
Meet Our Alumni
Once you complete Pragmatic Institute training, it’s time to implement what you learned. We s…
Stories Still Matter: Communicating in a Crowded Marketing World
What is your story? Four little words that ask a very important question. Every company has a story,…
Become a Go-to-Market Hero with the 3 Pillars
Winning a customer starts with addressing customer pain, but it doesn’t stop there. By framing…
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