Where is the good advertising?
Advertising is one of the most expensive marketing programs available, yet one with questionable returns. Even so, advertising is favored by many technology companies. Considering how much money is spent on it, you'd think that technology advertising would be a lot better. Print ads tend to emphasize technical specifications rather than buyer benefits. Marketing is spending a bundle on advertising. In most cases, not money very well spent.
Steve Johnson explores the state of technology advertising in "Where is the good advertising?" Read the full article.
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