The Pragmatic Marketer: Volume 6 Issue 1

By Pragmatic Institute October 28, 2009

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In this issue:The Pragmatic Marketer: Volume 6 Issue 1

  • Lead on Purpose: How Product Managers Lead Teams to Success
    There is pressure on the product manager to inspire others to do great work—even though he or she cannot hold others accountable. As a result, product managers must be persuasive, flexible, persistent, and optimistic; they must lead on purpose.
  • What are Patents?
    For technology product managers, just about any new product or feature is patentable: hardware, software, business methods, etc. Every new feature and product you create should be examined for patentability. Here is a quick overview about the rules, kinds and restrictions of patents.
  • Patents and the Product Manager
    Patents are not just for the engineers or legal department. While engineers are an important source of innovation and legal departments must be involved in the patent process, product managers are uniquely situated both to create new patentable inventions and guide the company to inventions worth patenting.
  • Agile Market Requirements
    Successful product teams are agile, combining collaboration with small iterations. The key to any agile team is building products that people want to buy. To do that, an agile team needs a messenger for the market, a product manager who thoroughly understands the problems facing today’s customers.
  • Problem Solving: It’s All About Smart(er) Questions
    The answer isn’t always in the solution—it’s in the questions. Smart questions define problems well and lead to a clear vision of the issues involved.
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Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”

 

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