The Pragmatic Marketer Volume 7 Issue 3

By Pragmatic Institute October 29, 2009

Pragmatic Marketer Digital Edition Digital
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In this Issue:

  • Industry Immersion
    An important part of being a product manager lies in understanding the industry where your product competes. Contrary to popular opinion, you don’t actually require hands-on market experience to understand a market. What you really need is the determination to immerse yourself in it.

  • I Heard What You Said. Now What Did You Mean?
    Now that you’ve created the personas of your prospective buyers and positioned your products for them, how do you communicate your unique value? Simply put, your messaging must create awareness in your audiences and compel their action.


Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”

 

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