The Pragmatic Marketer Volume 7 Issue 4

By Pragmatic Institute October 29, 2009

Digital Digital PDF PDF Kindle Kindle from Amazon or PRC Print Edition Print ($6.50)

 


 

In This Issue:  Cover Angle 7 4

  • The Freemium Business Model and Viral Product Management
    Ever scratch your head and wonder why you  can use your favorite application for free?  How can a business actually make money  (and stay in business) when they  offer their product for free? When  does it make sense for a company to offer a free version of a product  that competes with their  own for-a-fee version of  the same product?
  • Ask the Expert
    How can we reflect our products’ evolution in their names? Here are some explanations of product naming conventions.

  • Marketing Up (and Down and Across) in a Down Economy
    Does a changing economy really call for a change in how we do business? Well, not exactly. Assuming that  we’re already following best-practice marketing approaches, we’re already part of a lean, ROI-oriented, targeted awareness, and demand-generation marketing machine.





Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”

 

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