The Pragmatic Marketer Volume 8 Issue 1
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In This Issue:
- Pragmatic Institute's 2009-2010 Annual Product Management and Marketing Survey
- Re-Inventing Product Management with LOVE
To deal with the changes in how customers interact with companies, a new model for customer relationships is needed. The Lifetime Opportunity Value Equation (LOVE model) gives product managers a relevant and actionable framework for generating valuable interaction with consumers.
Five Ways to Torpedo Your Product Management Career
With technology-based solutions it really does “take a village” to raise a successful product. Failing to recognize that can lead to disaster. Read the five common pitfalls (or torpedoes) that can make or break a product manager’s career.
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