The Pragmatic Marketer Volume 8 Issue 4

By Pragmatic Institute January 25, 2011

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The Pragmatic Marketer Volume 8 Issue 4 

In This Issue: 

  • 5 Lessons from 150 Startup Pitches
    Are you starting a company? Looking to grow? Many founders turn to venture capital firms, angel investors or incubators as a source of funding. But obtaining hundreds of thousands or even millions of dollars is not as simple as knocking on the door and asking for money.

  • User Experience: The Third Objective
    Conventional wisdom holds that the true measure of your product success is in how well it meets your business and marketing objectives. But what about the third objective—user experience?

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”

 

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