Webcasts as a Lead Generation Tool

By Pragmatic Marketing September 23, 2009

Daniel Shefer
Director, Product Management
Warp Solutions

In this PDF article, Daniel Shefer shows how webcasts are an effective tool for lead generation and how to create a successful webcast. A case study provides an example of a webcast that was delivered by Interwise. At the end of this article, you will find an appendix with tips on how to select a webcast vendor.

Read Webcasts as a Lead Generation Tool.

Categories: Go-to-Market
Pragmatic Marketing

Pragmatic Marketing

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