Featured Article

Unveiling the Relationship Between Successful Products and Data

Unveiling the Relationship Between Successful Products and Data

By Amy Graham , Michael Li August 12, 2019

Insights-driven companies use data to build better products—and gain a competitive edge.
Read More

Recent Articles

A Market-Driven Approach to Growth

Since its inception in the late 1960s, Veda became the authoritative credit-reference provider for…
Read More

Lovability: How to Build a Business That People Love and Be Happy Doing It

Lovability shares what Aha! co-founder and CEO Brian de Haaff knows from a career of founding succ…
Read More

Maintaining Momentum: 12 Tips for Interim CAB Calls

A successful customer advisory board (CAB) program involves much more than yearly in-person meetin…
Read More

How We Run Our Conference Like a Product

In 2014 I belonged to a small team that had a vision: We wanted to create something that would ben…
Read More

Q&A: Bogomil Balkansky

Q&A With Bogomil Balkansky, Vice President, Cloud Recruiting Solutions, Google   How did …
Read More

Product Launch as a Key Business Process

The Emergence of Launch Practices A decade ago, the practice of product launch was not even recogni…
Read More

Boost Enterprise Sales With Leads From Product Trials

A majority of SaaS companies that I have built products for have brought their products to market wi…
Read More

Sample Product Marketing Manager Job Description

As a product marketing manager, you are responsible for making your products “fly-off the shel…
Read More

Sample Product Manager Job Description

As product manager, you are the consummate team player, adept at managing relationships, collaborati…
Read More
Previous Next

Pragmatic Marketer is our award-winning magazine and your go-to tool for all things product.