Latest eBooks

A Practical Approach to Products

People aren’t buying your products. And no matter how much time, effort or money you invest in building and marketing those products, the reason is often the same: You’ve listened to the wrong people. It's time to implement a pragmatic, outside-in approach to building and marketing products that sell.
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Pricing Is ...

Pricing is important to both your company and your customers, with high prices hindering demand and low prices leaving money on the table or making your product look cheap. There is clearly so much more to pricing than just a boring function that places a number on a product--so familiarize yourself...
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The Blueprint of Modern Product Launch Marketing

The backbone of successful product launch marketing is the ability to provide great content that frames the larger problem your buyers are trying to solve. Find out how to create winning product launch strategies in an increasingly content-dominated landscape, so you can facilitate each step of the journey with engaging, consistent...
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The Secrets of Tuned In Leaders

Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, there are seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And seven fatal flaws that derail market laggards.
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Is Your Product Launch Doomed?

The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. There are ten easily identifiable signs that can help forecast if a product launch may be in...
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Effective Product Managers Know Their Market

There are two roles for product managers in technology companies: expert on the product or expert on the market. As experts on the product, they are often used for important demos, sales training, and managing the tactics of product delivery. But to serve in a strategic role, product managers must be...
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Uncovering Business Breakthroughs

The most common mistake that causes products and services to fail is the logical (but incorrect) assumption that, because you’re an expert in a market or industry, you therefore know more than your buyers about how your product can solve their problems.
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The Strategic Role of Product Management

Product management plays a strategic role in a technology company ensuring products are created not just because they can be, or because someone thinks it is a good idea but rather because someone in the company has listened to the market, identified an urgent and pervasive problem, and determined people are...
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Practical Rules for Product Management

The Pragmatic Marketing Framework catalogs the activities and artifacts required to create and deliver successful technology products. Those attending Pragmatic Marketing courses receive a laminated copy which includes our rules for product management success. Maureen Rogers applies her own interpretation and personal experiences to the rules.
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