Sales Alignment

Bridge the gap with sales.
Are you delivering information the sales team needs in a way that is useful to them, or are you expecting them to match what’s easiest for you? Failure to align with sales is one of the biggest problems facing product teams. That’s why we’ve dedicated the summer issue of Pragmatic Marketer to the topic. You’ll find tools, tips and insights to build more successful sales partnerships.

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Previous Magazines

A Matter of Size

Embrace reciprocal learning. What can startups learn from large enterprise companies and vice versa? For starters, established companies can help startups navigate obstacles they’ve already overcome. And startups can inject a dose of speed, adaptability and innovation into enterprise companies. Regardless of your company’s size, we’ve got you covered in the spring...
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The Global Issue

Prepare for global growth. Product professionals face a myriad of complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help. Read first-hand accounts of successes and failures, tips for entering the Chinese...
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Softer Side of Product Management

It pays to be soft. Product professionals who excel are the ones who have mastered soft skills—like empathy, listening and delivering truth—in addition to the requisite hard skills. These skills enable you to exert influence greater than your title and authority alone might provide, and help maximize your product and career...
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Back to School

Become a perpetual student. If you want to succeed, you must regularly learn new concepts and continually refresh the topics that matter most: understanding the markets and ensuring that everything you do addresses their problems. In this issue of Pragmatic Marketer we reexamine some core subjects (pricing, messaging, prioritization), as well...
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The Brand Issue

What kind of power does your brand have? How do people feel about it, describe it to others and interact with it? And what can you do to strengthen your brand and its impact? In this issue of Pragmatic Marketer we tackle these questions and introduce "Pragmatic Implementation," a new column that...
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Leadership Issue

What makes a good leader? It isn't about being the most liked or the most feared. The best leaders inspire their team members to reach new heights and exceed their own expectations. Whether you are new to the workforce or lead a large team, this issue is full of great tips...
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The Product Roadmaps Issue

Roadmap your way to product success. How do you create, maintain and share roadmaps to drive your products forward in today's ever-changing technology environment? We share best practices in this issue of Pragmatic Marketer.
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The Competition Issue

Rise above the competition. Discover the best ways to study your competition, and learn how to react to problems and capitalize on the opportunities that competitive shifts create in this issue of Pragmatic Marketer.
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The Organic Issue

Organically grow your business. Find out how you can leverage the products, organizations, processes and customers that you already have in place to drive growth in this issue of Pragmatic Marketer.
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