Soft Skills Issue

It pays to be soft. Product professionals who excel are the ones who have mastered soft skills—like empathy, listening and delivering truth—in addition to the requisite hard skills. These skills enable you to exert influence greater than your title and authority alone might provide, and help maximize your product and career success. Learn more about these soft skills in this issue of Pragmatic Marketer.

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Back to School

Become a perpetual student. If you want to succeed, you must regularly learn new concepts and continually refresh the topics that matter most: understanding the markets and ensuring that everything you do addresses their problems. In this issue of Pragmatic Marketer we reexamine some core subjects (pricing, messaging, prioritization), as well...
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The Brand Issue

What kind of power does your brand have? How do people feel about it, describe it to others and interact with it? And what can you do to strengthen your brand and its impact? In this issue of Pragmatic Marketer we tackle these questions and introduce "Pragmatic Implementation," a new column that...
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Leadership Issue

What makes a good leader? It isn't about being the most liked or the most feared. The best leaders inspire their team members to reach new heights and exceed their own expectations. Whether you are new to the workforce or lead a large team, this issue is full of great tips...
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The Product Roadmaps Issue

Roadmap your way to product success. How do you create, maintain and share roadmaps to drive your products forward in today's ever-changing technology environment? We share best practices in this issue of Pragmatic Marketer.
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The Competition Issue

Rise above the competition. Discover the best ways to study your competition, and learn how to react to problems and capitalize on the opportunities that competitive shifts create in this issue of Pragmatic Marketer.
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The Organic Issue

Organically grow your business. Find out how you can leverage the products, organizations, processes and customers that you already have in place to drive growth in this issue of Pragmatic Marketer.
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The Metrics Issue

Separate fact from fantasy. Learn how to sift through a mountain of collected data to discover the metrics that are meaningful to your business in this issue of Pragmatic Marketer. 
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Inside the Buyer's Mind Issue

Become a mind reader. Learn tips and tricks for getting inside the minds of your buyers in this issue of Pragmatic Marketer.
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The UX Issue

Design matters: Design involves much more than a product's look and feel; it drives the power of the user experience and helps customers solve problems in ways they never imagined were possible. Explore the power and beauty of UX in this issue of Pragmatic Marketer.
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