The Brand Issue

What kind of power does your brand have? How do people feel about it, describe it to others and interact with it? And what can you do to strengthen your brand and its impact? In this issue of Pragmatic Marketer we tackle these questions and introduce "Pragmatic Implementation," a new column that expands our brand promise to deliver practical, actionable training and best practices.

 

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Spring 2017
Where Does Product End and Brand Begin?

A successful brand understands that while customers may discover the business through its products, they only remain loyal if there's an emotional connection. Find out how to deliver on your promise and...

Branding Yourself as a Product

Careers are a lot like product lifecycles: You risk irrelevance if you don't evolve too. Learn how to use your product management skills to elevate your personal brand and develop a strategy for career longevity.

Branding and Lead Generation: Battle or Balancing Act?
To be effective, branding and lead generation must work hand in hand. Discover how to create a winning strategy that strikes the right balance between the two.
Branding: The Other Half of Your Go-to-Market Journey
Getting to product/market fit is only half the battle. Learn how encouraging customer/message fit creates a brand that influences buyer emotions and sells your product.

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