the pragmatic

The Ethics Issue

We all have moral principles that direct our personal behavior. Professionally, in the mad dash to meet deadlines and exceed expectations, it can be tempting to test the bounds of those principles. But, as French author and philosopher Albert Camus put it, “a man without ethics is a wild beast loosed upon the world.”

Dive into the topic of ethics in this issue of The Pragmatic and think about where integrity sits for you—and your organization—as you design, develop and deliver the products that make you stand apart, both personally and professionally.

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Previous Magazines

The Product Roadmaps Issue

Roadmap your way to product success. How do you create, maintain and share roadmaps to drive your products forward in today's ever-changing technology environment? We share best practices in this issue of Pragmatic Marketer.
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The Competition Issue

Rise above the competition. Discover the best ways to study your competition, and learn how to react to problems and capitalize on the opportunities that competitive shifts create in this issue of Pragmatic Marketer.
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The Organic Issue

Organically grow your business. Find out how you can leverage the products, organizations, processes and customers that you already have in place to drive growth in this issue of Pragmatic Marketer.
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The Metrics Issue

Separate fact from fantasy. Learn how to sift through a mountain of collected data to discover the metrics that are meaningful to your business in this issue of Pragmatic Marketer. 
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Inside the Buyer's Mind Issue

Become a mind reader. Learn tips and tricks for getting inside the minds of your buyers in this issue of Pragmatic Marketer.
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The UX Issue

Design matters: Design involves much more than a product's look and feel; it drives the power of the user experience and helps customers solve problems in ways they never imagined were possible. Explore the power and beauty of UX in this issue of Pragmatic Marketer.
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The Pricing Issue

Are you leaving money or deals on the table? Take the guesswork out of your product pricing by exploring all things price related in this issue of Pragmatic Marketer.
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The Groundhog Day Issue

Lessons of the groundhog: Discover how to learn from your mistakes, emerge from the shadows into the spotlight and successfully sunset products in this issue of Pragmatic Marketer.
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Banish that creeping sense of doom. Whether we develop launch plans or business plans, product plans or go-to-market plans, we've all watched a project fall apart. Luckily, this issue of Pragmatic Marketer provides practical tools and tips to help you avoid common plan pitfalls and project killers.
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