the pragmatic

We’ve all seen the movies: man creates machine, machine learns, machine takes over. But what these movies always forget is how machines (and data science and artificial intelligence) can take your business strategies to new heights.

While machines can’t do everything for us (yet), they can help us achieve great things in business. That’s why we’ve dedicated this issue of The Pragmatic to showing you how to harness the power of data and machines for your business. Find the tips, tools and insights you need to embrace the rise of the machines in your organization.

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Previous Magazines

The Launch Issue

Prepare for takeoff. Launch readiness is about more than product readiness--and the spring issue of Pragmatic Marketer is here to help your team get ready for its next big launch. From best practices to one of the biggest case studies in marketing history, the insights in this issue will help take...
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Global Strategy

Prepare to conquer the world. The winter issue of Pragmatic Marketer features actionable best practices for bringing your products to international markets.
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The Anniversary Issue

Since 1993, Pragmatic Institute has been privy to some interesting perspectives from our alumni and instructors. We are sharing some of those insights in the fall issue of Pragmatic Marketer. With topics including metrics, roadmapping, social media, working with analysts, market visits, big data and kanban, the issue holds something for...
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The Innovation Issue

Stop innovating for innovation's sake. The summer issue of Pragmatic Marketer shares tips, best practices and real-life examples to help you innovate the right way.
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The Rockstar Issue

The Spring issue of Pragmatic Marketer is packed with useful information to help you become, discover and mentor rock stars at your organizations. Paul Young, Pragmatic Institute instructor, leads the 44-page issue with an article on the seven X-factor traits of product professionals. While some traits are inherent, others are not. This...
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The Communication Issue

The inaugural issue of Pragmatic Marketer provides 40 pages of thought-provoking content to help you communicate with nearly everyone that you come in contact with on a day-to-day basis--from CEOs to customers to sales guys. Each issue is dedicated to providing you actionable information, reliable expertise and tips and...
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Volume 9 Issue 1

Pragmatic Institute's 2010-2011 Annual Product Management and Marketing Survey, Finance as a Stakeholder in Product Management, Mining Content Gold: How to Interview Content Experts.
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Volume 8 Issue 4

5 Lessons from 150 Startup Pitches, User Experience: The Third Objective, Transitioning from Services into Product Management.
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Volume 8 Issue 3

ProductCamp Best Practices, Auditing Product Management in Early-Stage Companies, How Many Data Points Do You Really Need.
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