the pragmatic

We’ve all seen the movies: man creates machine, machine learns, machine takes over. But what these movies always forget is how machines (and data science and artificial intelligence) can take your business strategies to new heights.

While machines can’t do everything for us (yet), they can help us achieve great things in business. That’s why we’ve dedicated this issue of The Pragmatic to showing you how to harness the power of data and machines for your business. Find the tips, tools and insights you need to embrace the rise of the machines in your organization.

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Previous Magazines

Volume 6 Issue 3

Chasing Outcomes: You Can't Get There from Here, Three Tips at the Tip of the Iceberg: How to Ensure the Success of Your IT Project, Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 1), Maximize Your Word-of-Mouth Marketing: Turning Users into Fans.
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Volume 6 Issue 2

Why Didn't We Think of That?, To Startup or Not to Startup?, The New Leader Development Dilemma and How to Fix It, Utilizing Co-Design to Create Market-Driven Products.
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Volume 6 Issue 1

Pragmatic Institute's 2007 Annual Product Management and Marketing Survey, Lead on Purpose: How Product Managers Lead Teams to Success, What are Patents?, Patents and the Product Manager, Agile Market Requirements, Problem Solving: It's All About Smart(er) Questions.
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Volume 5 Issue 5

Viral Marketing: Let the World Tell Your Story for Free, Avoiding the "Netscape Moment", Your Prospects Love White Papers: Are You Giving Them What They Want?, Seven Ways to Acquire and Retain Customer References, Add "Quick Hits" and (Finally) Address Those Priority 3 Enhancements.
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Volume 5 Issue 4

Stop Perfuming the Pig: Why "Real" Marketing is Done Before the Product is Created, The Online Media Room: A Terrific Place to Market Directly to Buyers (Yes, Buyers!), The Power of the Persona, Customer Affinity: How to Get It, What to Do With It.
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Volume 5 Issue 3

The ROI of Being Market-Driven, Five Slides of Segmentation, Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software, Product Management Axioms, Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role (Part 2).
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Volume 5 Issue 2

Software Development's Evolution Toward Product Design, The Art of Panels, Online Thought-Leadership: Transform Your Company into a Trusted Resource for Your Buyers, Are You Decent? The Naked Truth About Product Management Performance.
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Volume 5 Issue 1

Pragmatic Institute's 2006 Annual Product Management and Marketing Survey, Technology Assessment for a Better Strategy, Product Managers are Really Super Heroes in Disguise, Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role, Product Design: Bridging the Gap Between Product Management and Development.
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Volume 4 Issue 5

What's the Difference Between Product Management and Product Marketing?, How to Fit Your Product Strategy to Small & Medium-Sized Businesses, Top Ten Tips for Briefing Industry Analysts, Usability - the Key to a Product's Success, How to Use Timeboxes for Scheduling Software Delivery, Case Studies: Top Eight Ways to Get them Done.
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