Pragmatic Marketer - The Product Management and Marketing Authority - Issue Archive
Sales Alignment

Bridge the gap with sales.
Are you delivering information the sales team needs in a way that is useful to them, or are you expecting them to match what’s easiest for you? Failure to align with sales is one of the biggest problems facing product teams. That’s why we’ve dedicated the summer issue of Pragmatic Marketer to the topic. You’ll find tools, tips and insights to build more successful sales partnerships.

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Previous Magazines

Volume 6 Issue 1

Pragmatic Marketing's 2007 Annual Product Management and Marketing Survey, Lead on Purpose: How Product Managers Lead Teams to Success, What are Patents?, Patents and the Product Manager, Agile Market Requirements, Problem Solving: It's All About Smart(er) Questions.
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Volume 5 Issue 5

Viral Marketing: Let the World Tell Your Story for Free, Avoiding the "Netscape Moment", Your Prospects Love White Papers: Are You Giving Them What They Want?, Seven Ways to Acquire and Retain Customer References, Add "Quick Hits" and (Finally) Address Those Priority 3 Enhancements.
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Volume 5 Issue 4

Stop Perfuming the Pig: Why "Real" Marketing is Done Before the Product is Created, The Online Media Room: A Terrific Place to Market Directly to Buyers (Yes, Buyers!), The Power of the Persona, Customer Affinity: How to Get It, What to Do With It.
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Volume 5 Issue 3

The ROI of Being Market-Driven, Five Slides of Segmentation, Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software, Product Management Axioms, Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role (Part 2).
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Volume 5 Issue 2

Software Development's Evolution Toward Product Design, The Art of Panels, Online Thought-Leadership: Transform Your Company into a Trusted Resource for Your Buyers, Are You Decent? The Naked Truth About Product Management Performance.
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Volume 5 Issue 1

Pragmatic Marketing's 2006 Annual Product Management and Marketing Survey, Technology Assessment for a Better Strategy, Product Managers are Really Super Heroes in Disguise, Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role, Product Design: Bridging the Gap Between Product Management and Development.
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Volume 4 Issue 5

What's the Difference Between Product Management and Product Marketing?, How to Fit Your Product Strategy to Small & Medium-Sized Businesses, Top Ten Tips for Briefing Industry Analysts, Usability - the Key to a Product's Success, How to Use Timeboxes for Scheduling Software Delivery, Case Studies: Top Eight Ways to Get them Done.
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Volume 4 Issue 4

Extreme Product Management: Deliver Products People Want to Buy in an Agile Environment, Fresh Or From The Can? Why the Better Product Still Struggles in the Marketplace, A Framework for Creating Effective Product Presentations, Investment in Customer Advisory Programs Helps Build Business.
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Volume 4 Issue 3

The New Rules of PR for Technology & Software Businesses, Building a Better Beta, Prioritizing Software Requirements with Kano Analysis.
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