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NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews

* This podcast was captured during our recent webinar (NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews).

NIHITO (nothing important happens in the office) is the foundation of Pragmatic Marketing’s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users. Often, the problem isn’t prioritizing time to speak with customers, the problem is implementing a plan to systematically and effectively book these important meetings.

Listen in as Rebecca Kalogeris, our vice president of marketing and Scott Olson, founding partner at Compete2Win, and a product team leader for 25 years, discuss tools and tips that can help you up your interview game.

 

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Holiday Throwback: Building High Power Teams

This week we look back to one of our favorite previous episodes of Pragmatic Live, in which Rebecca Kalogeris & Mark Stiving share their best practices for finding and hiring the right talent and keeping high performing teams motivated.

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Is Price the Issue?

Customers want to buy at a lower price and companies want to sell at higher prices, it’s a universal truth. In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss why price is always an issue, but price never being an issue is the attitude you must maintain in order to create and communicate real value.
 
Read Mark’s original blog about this topic: Price Is ALWAYS the issue. Price Is NEVER the issue.
 
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Balancing Act: Work, Life and Career Goals

Our vice president of marketing, Rebecca Kalogeris, welcomes Pragmatic Marketing instructor Jon Gatrell to the podcast as he discusses how to have the right work-life balance while still acheiving career goals.

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Soft Skills: Improve Collaboration with Your Product Team

Being a great product leader is more than just data gathering. It requires a certain set of soft skills that are critical in getting the most out of your product team. Our vice president of marketing, Rebecca Kalogeris, welcomes soft-skills advocate and software executive Bryan Kelly to the podcast as he guides us through the application of the SCARF model in product management.

If you’re looking to further improve your soft skills, read 8 Soft Skills You Need to Succeed by Pragmatic Marketing instructor Paul Young.

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Product Manager or Problem Manager?

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Steve Johnson, author, consultant, thought leader and former Pragmatic Marketing instructor as well as Co-Founder and CEO of the Under10 Playbook, discuss the role of a Product Manager, and why they are actually “Problem Managers”.   

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