Is Price the Issue?

Podcast_1500_20170705233450_0

Customers want to buy at a lower price and companies want to sell at higher prices, it’s a universal truth. In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss why price is always an issue, but price never being an issue is the attitude you must maintain in order to create and communicate real value.
 
Read Mark’s original blog about this topic: Price Is ALWAYS the issue. Price Is NEVER the issue.
 
Enjoy our content? Consider subscribing today!
 
 
 

Author

Other Resources in this Series

Most Recent

Podcast

Transforming Your Products with Community Insight with Jake McKee, Community-Driven Product Expert

“Community-driven product development is not just about getting feedback, but about integrating community members and customers into the product development cycle itself.” -Jake McKee, Community Driven Product Management Leader In this episode of Product Chats,...
Podcast

Harnessing the Power of AI for Product Marketing with Anubhav Rao

“If product managers are supposed to put a product on the shelf, product marketing is supposed to take it off the shelf.” – Anubhav Rao, Product Marketing Expert In this episode of Product Chats, we...

OTHER PodcastS

Podcast

Transforming Your Products with Community Insight with Jake McKee, Community-Driven Product Expert

“Community-driven product development is not just about getting feedback, but about integrating community members and customers into the product development cycle itself.” -Jake McKee, Community Driven Product Management Leader In this episode of Product Chats,...
Podcast

Harnessing the Power of AI for Product Marketing with Anubhav Rao

“If product managers are supposed to put a product on the shelf, product marketing is supposed to take it off the shelf.” – Anubhav Rao, Product Marketing Expert In this episode of Product Chats, we...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe