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Boeing’s Approach to Product Management

Did you know that global companies like Boeing have integrated the Pragmatic Marketing Framework into their product management structure?

Ahmed Abukhater, senior product management leadership, Boeing chief innovation office, joins Pragmatic Live to discuss how Boeing using the Pragmatic Framework to better focus on the customers and the market. He and his team focus on the market and the customers to build and develop products that are market-validated using skills learned from Pragmatic Marketing courses like Foundations, Focus and Build. See how Boeing used Pragmatic Marketing to streamline and balance their roles and responsibilities for the ultimate outcomes.

 

 

Looking for more great tips on how to implement the Pragmatic Marketing Framework as Boeing did, make sure you take our Foundations, Focus and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.




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Throwback Thursday: Creating a Compelling Product Roadmap

Discover solutions to the top challenges of creating efficient product roadmaps from Jim Semick, co-founder of ProductPlan, a cloud-based roadmap software for product and marketing teams. Jim shares tips and techniques for communicating an effective product strategy through your roadmap and the best way to plan and prioritize product features. He also discusses how to create a simple roadmap that can be easily changed and widely communicated across your organization, including how to make a convincing case to your executive team about the importance of specific roadmap features.

Find out why it’s important to create strategic goals and then to align those goals with a compelling product roadmap in this episode of Pragmatic Live.




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Business Plans are About Vision not Precision

Listen in on our recent webinar as Steve Johnson, author, speaker, former Pragmatic Marketing instructor and current vice president of products at Pragmatic Marketing, explores: 

  • Using a product canvas as a business plan
  • Prioritizing and re-prioritizing product ideas
  • Aligning product metrics with goals
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It's Not Just Business, It's Personal

Rod Griffith, chief client officer and co-founder at MarketReach Inc. , joins Pragmatic Live to discuss how emotion plays a critical role in the decision making process when pertaining to B2B sales and leveraging it to your advantage. 

Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

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User Personas In Action

How Box VP of Product Develops User Personas & Product Requirements

Have you ever wondered how other companies put the Pragmatic Marketing Framework into actual practice? Jon Fan, VP of product management at Box, joins Pragmatic Live to discuss the role of product management at Box. He also dives into the importance of user personas and product requirements to provide better products for their customers. See how one tech company used the lessons taught in our Foundations and Build courses to take their products to the next level.

 

Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.




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The Importance of Digital Marketing

Are you asking the hard questions of your digital marketing data?

In this episode of the Pragmatic Podcast, we’re talking with Nick Ilev of Gabriel Marketing Group about the importance of digital marketing throughout the product process. From pre- and post-launch support to sales enablement, A/B testing and beyond, Nick shares his insights on the importance of digital marketing.   


Looking for more great tips on how to improve your marketing, make sure you take our Marketing course. Be sure to listen to our other great podcast, and subscribe so you never miss another great episode.

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