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More Revenue, Happier Customers

How do you make sure that you have continuous customer engagement as your products launch, update and change—without dragging down the process and negatively impacting your bottom line?

Rebecca Kalogeris, VP of marketing at Pragmatic Institute, and Luke Freiler, CEO of Centercode, discuss the importance of market validation. Testing your products for the market has changed drastically over the years, so Luke and his team focus on finding new ways to test products for the modern world. As products become more interconnected with software and hardware components, with more iterations released all the time, looking beyond the traditional beta test is essential. Listen in as Luke describes the three different types of testing—Alpha, Beta and Delta testing—and how it can help your business create better products so you can improve revenue and happier customers. 

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Want to learn more about market validation and market discovery? Make sure you take our Foundations course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world

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Be a Better Manager (Pt. 2)

 

Are you being the best manager you can be? Does your team work together fluidly with each other—as well as the rest of the company?

Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, is joined by Diane Pierson, Pragmatic Institute instructor and product manager extraordinaire, in part 2 of (Be a Better Manager) to further discuss how to be a great manager and find amazing employees. Finding ways to work with managers with different work styles, effectively on-boarding new personnel and fully immersing them in a companies culture, are a few of the topics they cover in the second part of this great podcast.

 

Want to learn to be a better manager? Make sure you take our product management course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world

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Win/Loss 2.0

Pragmatic Institute has always been passionate about win/loss analysis—but what’s the next version of win/loss for the future?

Product strategy guru and kite-flying enthusiast Mike Smart from Egress Solutions joins Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, look at how data is changing the way we’re doing win/loss analysis. More than just understanding why someone did or did not purchase your product, pulling larger amounts of data from larger quantities of buyers can give you deeper insight into market problems and product possibilities. Understand how to balance the quantitative data with the qualitative data and uncover new opportunities for your business.   

 

Want to learn more about win/loss analysis and how it can help you become more market and data-driven? Make sure you take our Foundations course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.  



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Be a Better Manager

Are you being the best manager you can be? Does your team work together fluidly with each other—as well as the rest of the company?

Rebecca Kalogeris, vice president of marketing at Pragmatic Institute, is joined by Diane Pierson, Pragmatic Institute instructor and product manager extraordinaire, to discuss how to be a great manager and find amazing employees. Finding ways to work with managers with different work styles, making sure roles and responsibilities are clear, and providing a clear structure are a few of the topics they cover in this great podcast. Listen to Diane’s personal experiences and find the best way to become a stellar product manager.

 

 

Want to learn to be a better product manager? Make sure you take our product management course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world

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When Product Profitability is the Wrong Metric for Success

* This podcast was captured during our recent webinar

We all want our products to be profitable, right?

Well, at some point, yes. But maybe not right now. Profit isn’t always the right metric. Depending on where your product is in its lifecycle, there may be other ways to measure your product’s success. But how do you know what the right metric is for measuring product success?

In this webinar, Eric Boduch from Pendo and Steve Johnson from Pragmatic Institute examined a number of strategic approaches for identifying the right success metrics to measure throughout the product lifecycle.

So which metrics are the right metrics for your product now? Listen to our recent webinar and find out!

 

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The Pricing Guru: Net Dollar Retention

How do you retain and grow your customers and your revenue when big changes come to your company?

Mark Stiving, former Pragmatic Institute instructor and current pricing maestro, follows up on his previous podcast on subscription models with his thoughts on net dollar retention. Mark examines how expansion is crucial to your future growth, while keeping in mind your current customers. How do you get those customers to spend more money with your company without running the risk of losing them? And how does that impact your subscription models? Check out this podcast to find out.  

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Want to learn more about pricing? Make sure you register for our Price course today. And make sure you listen to our other great podcasts, now available on Spotify, and join us for the best product training in the world.

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