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Quantifying Value: How to Avoid the Dreaded Discount

Are your customers asking for discounts? 

In this week’s episode of Pragmatic Live, best-selling author and keynote speaker, Mark Hunter, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss selling value, having value conversations and why discounts shouldn't be the norm.

Learn more about selling value and register for Pragmatic Training today!

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Pragmatic Live Classics: Project Owner Vs Project Manager

This week we take you back in time to one of our best previous episodes of Pragmatic Live.

Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right produc

 

Learn how to build and market products people actually buy. Take a look at our complete course offerings today!

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Speak With Confidence: Presentations and Pitches That Actually Work

* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work).

How do you captivate your audience, or at the very least gain—and keep—their attention? If you want your audience to care about what you say, whether you’re giving a pitch or presentation, you’ve got to engage them. 

Jon Torrens, communication coach, will arm you with tools for:

    • Creating concise material with a solid structure
    • Writing that grabs your audience's attention
    • Engaging your audience with delivery
    • Overcoming nerves
    • Actually enjoying the experience

 

You can also watch the orginal webinar here.

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Walking The Path: Providing Customer Value

In this week’s episode of Pragmatic Live, director of marketing and global pricing at Competitive Portfolio Analytics, Daniel Cho, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss how Daniel came to love the art of pricing, collecting competitive data and how to effectively capture and provide value to customers.

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What Is Value Based Pricing?

Can you price a product based on what the customer is willing to pay for it?

In this week’s episode of Pragmatic Live, our resident pricing guru and Pragmatic Marketing instructor, Mark Stiving, answers this question, and whether value-based pricing can make sense for your organization.

Read Mark's original blog here: What Is Value-Based Pricing?

 

Ready to become a pricing expert as well? Take a look out our upcoming courses!

 

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A Journey Through Pricing

In this week’s episode of Pragmatic Live, director of pricing strategy at Auth0, Ismail Madni, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Ismail’s journey into pricing, SaaS, and how to turn free customers into paying customers.

 

Learn more about the importance of pricing and start your Pragmatic training today!

 

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