PrepareforBattle

How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?

Watch our recent webinar, as we discuss the importance of gathering competitive intelligence at each step of the process to successfully launch a new product. We’ll look at how to utilize competitive research to validate, plan, execute and promote a new product through the entire launch process. We’ll follow a product launch timeline, laying out key milestones to include competitive analysis and examining how to act upon feelings to successfully bring a new product to market.

Ellie Mirman, CMO of Crayon, and Bryan Dunn, VP of Product at Crayon, discuss:

  • How to validate ideas and identify potential value using competitive intelligence
  • How to correctly position your new product in the market
  • Where competitive analysis factors into each step of the launch process

 

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Recent Webinars

Using Competitive Intelligence to Ensure a Successful Product Launch

How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?
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Customer Validation for Product Managers

An effective customer-validation program provides insights that allow product teams to make market-driven product development and roadmap decisions. But what if your resources are limited?
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Context is King: Data Focused Customer Engagement

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4 Steps to Successful Product Teams

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Speak With Confidence: Presentations and Pitches That Actually Work

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NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews 

NIHITO (nothing important happens in the office) is the foundation of Pragmatic Marketing’s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users.
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The Power of Story: How to Create Radically Clear Product Marketing

How do you capture the attention of your target audience when they are exposed to more than 10,000 brand messages every day?
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Pack a Punch with Powerful Buyer Personas

Buyer personas are frequently constructed as snapshots that offer one-time, one-dimensional views of your buyer. But what if you could capture the dynamic nature of the buyer journey to create richer, more meaningful personas?
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Reasessing Your Market Assumptions

What if everything you think you know about your market is wrong?That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.
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