4 Steps to Successful Product Teams

By Pragmatic Marketing July 30, 2018

Your business depends on the ability of your product teams to identify the products customers want to buy and then bring them to market successfully. 

But how do you build and motivate your product team so that everyone functions and performs at their highest capacity? 

View the recording of our recent live webinar to hear about the real-world challenges our customers have faced building their teams and the best practices they applied to create motivated, high performing product teams. As well as the results these improved teams have had within their business.

Kirsten Butzow, product veteran, industry thought leader and instructor at Pragmatic Marketing, shares the four major steps to take in order to transform your product team into a well-oiled machine which develops and markets successful products. Kirsten demonstrates how you can leverage the Pragmatic Marketing Framework for each of these four steps to achieve optimal team performance:

• The importance of creating a shared future for the team
• How a common vocabulary of language and references results in a stronger community
• The need to ensure organizational alignment where roles, responsibilities and ownership are clearly articulated and understood
• How to establish clear priorities by evaluating the importance of each activity and determining how well the team is performing each one 


You can view the video featuring Frank Tait here.

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Pragmatic Marketing

About the Presenters

Pragmatic Marketing, LLC has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic Marketing Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic Marketer magazine and the bestseller “Tuned In.”

 

To learn more about our courses and join the growing international community of more than 125,000 product management and marketing professionals trained by Pragmatic Marketing, please click here.

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