An Agile Approach to Competitive Intelligence

By Alan Armstrong September 27, 2017

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise. 

You will learn how to transform your competitive intelligence efforts from stagnant to outstanding. 

Alan Armstrong, founder and CEO of Eigenworks also goes over:
• How he and his team have translated agile techniques for use in the competitive-intelligence area.
• A simple format to help prioritize competitive intelligence efforts that will deliver quick, continuous and effective insights.


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Alan Armstrong

About the Presenters

Alan Armstrong is founder and CEO of Eigenworks, specializing in win/loss and churn analysis for enterprise B2B companies. Prior to founding Eigenworks, Alan held senior director and vice president roles in three startups and participated in three successful exits including, Fortiva (to Proofpoint, 2008), Wily Technology ($400M to CA in 2006), and Canada’s largest self-funded exit of Sitraka to Quest Software, where he was director of new products and innovation. Alan has held VP roles in product management, sales and business development. Follow him on Twitter @AWArmstrong and learn more about Eigenworks at

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