Business Plans are About Vision, Not Precision

By Pragmatic Marketing December 10, 2018

What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 

Ideas are easy—it’s the execution that’s hard. Watch our recent webinar as we discuss the importance of finding a way to focus and filter your ideas to identify the best opportunity for your business plan. We’ll show you the best ways to triage and grade your product ideas, build a useful business plan, and make sure your metrics line up with your goals. 

Steve Johnson, author, speaker, former Pragmatic Marketing instructor and current vice president of products at Pragmatic Marketing, explores: 

  • Using a product canvas as a business plan
  • Prioritizing and re-prioritizing product ideas
  • Aligning product metrics with goals

To access the resources discussed in this webinar, click here.

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About the Presenters

Pragmatic Marketing, LLC has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic Marketing Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic Marketer magazine and the bestseller “Tuned In.”

 

To learn more about our courses and join the growing international community of more than 125,000 product management and marketing professionals trained by Pragmatic Marketing, please click here.

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