Is That New Market Segment Right for You?

Webinar Slides  Download the Slides
It sounds easy enough: let’s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn’t Segment B? We’ll increase our revenue and won’t need any new development work.
Unfortunately, it’s not that easy. And the path to finding and exploring new market segments is paved with pitfalls and distractions.
In this webinar, John Milburn, Pragmatic Institute instructor, and Mike Smart, founder of Egress Solutions, will take you through the process of identifying and defining potential market segments. In this action packed hour, filled with real-life examples and best practices, John and Mike will cover how to:
  • Define markets and identify the segments within them
  • Use data to realistically size various markets and measure risk/reward
  • Identify the most profitable segments while avoiding “red herrings”
  • Protect your existing revenue and installed base while expanding to new markets

Author

Speaker:

Other Resources in this Series

Most Recent

Webinar

Connecting Your Agile Approach to the Pragmatic Framework

Leveraging Agile methodologies has become increasingly essential in modern product development as it enables teams to iterate quickly, respond to market feedback, and ultimately produce products that resonate more deeply with your target audience. By...
Webinar

Analytical Tactics to Inform Product Decisions

If you’re not using product data to guide your decisions, you’re just guessing. A large amount of data is created to measure user behavior that can be tapped into to guide product decisions. Knowing how...
Webinar

Using Market Intelligence To Identify Potent Opportunities

Join us to learn exactly how market intelligence can provide a competitive edge to your product strategy, with Eric Kingsbury, MBA from Experian. Topics: ✅ Market gaps ✅ Customer needs ✅ Competition ✅ Product strategy...

OTHER WebinarS

Webinar

Connecting Your Agile Approach to the Pragmatic Framework

Leveraging Agile methodologies has become increasingly essential in modern product development as it enables teams to iterate quickly, respond to market feedback, and ultimately produce products that resonate more deeply with your target audience. By...
Webinar

Analytical Tactics to Inform Product Decisions

If you’re not using product data to guide your decisions, you’re just guessing. A large amount of data is created to measure user behavior that can be tapped into to guide product decisions. Knowing how...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe