Six Ways Product Management's Role Will Change in 2018

By Eric Boduch January 23, 2018

The role of product management is undergoing a dramatic rethink. Success is shifting from measuring velocity and roadmap delivery to measuring how well a product performs, how much value it drives and the loyalty of its users. It’s an evolution from a quantitative approach (“How many things did you ship?”) to a broader, qualitative approach about how much value a product provides.

Learn more about this evolution and why product teams that measure and document this value are consistently more successful.

Eric Boduch, chief evangelist at Pendo and Kirsten Butzow, Pragmatic Institute instructor, also go over:

  •  How product teams have evolved in their roles
  • How companies leverage key themes to deliver exceptional product and customer experiences



 



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Eric Boduch

About the Presenters

Eric Boduch is a founder of Pendo.io, the provider of a product engagement platform that is used by software vendors to capture usage analytics and deliver in-application messaging and guides. Contact him at eric@pendo.io or follow him on Twitter at @pendoio.

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