Understanding Product Engagement to Drive Revenue

By Keith Fenech July 24, 2017

Software usage analytics gives you deep insight into what happens after the download. From overall user engagement, product usage and feature adoption to platform and architecture reporting, you’ll have actionable insight into who’s using your software and how they’re using it.

You’ll learn how to analyze software usage to make data-driven decisions that improve your bottom line.

Keith Fenech, vice president of software analytics at Revulytics, shares case studies and examples of how these insights are used to drive revenue by:

  • Converting more trial users
  • Improving customer loyalty and satisfaction
  • Creating roadmaps that deliver features your users actually need
  • Accelerating development and maintenance on what matters most
  • Increasing retention rates


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Keith Fenech

About the Presenters

Keith Fenech is vice president of software analytics at Revulytics. He was co-founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. He also has 10 years of IT consultancy experience in the SMB space. Keith earned a master’s degree in computer science from the University of Malta. Contact Keith at kfenech@revulytics.com.

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