No matter what kind of marketing you're doing, you need quality content to support it. Content, ultimately, provides answers to your customers' questions, and building a content architecture model can help you do that in an effective, efficient way that informs and ultimately drive the buyer journey.

Join:
* Rebecca Kalogeris, VP Marketing, Pragmatic Institute
* Matthew Woodget, Founder & CEO, Go Narrative
* Adi Hariharan, Group Marketing Manager, Microsoft
* and Rowan Noronha, Head of Product Marketing, Cognizant Accelerator & Founder, Product Marketing Community

as they dive into:

* Understanding the steps to create an informed, data-driven content model
* What to understand about your buyer personas to inform the content
* How to create a content model that aligns to your product marketing priorities and is optimized for use by your marcom and agency partners

REGISTER NOW

Looking for the latest in product and data science? Get our articles, webinars and podcasts.

Recent Webinars

Speak With Confidence: Presentations and Pitches That Actually Work

How do you captivate your audience, or at the very least gain—and keep—their attention? If you want your audience to care about what you say, whether you’re giving a pitch or presentation, you’ve got to engage them.
Watch Webinar

NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews 

NIHITO (nothing important happens in the office) is the foundation of Pragmatic Institute’s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users.
Watch Webinar

The Power of Story: How to Create Radically Clear Product Marketing

How do you capture the attention of your target audience when they are exposed to more than 10,000 brand messages every day?
Watch Webinar

Pack a Punch with Powerful Buyer Personas

Buyer personas are frequently constructed as snapshots that offer one-time, one-dimensional views of your buyer. But what if you could capture the dynamic nature of the buyer journey to create richer, more meaningful personas?
Watch Webinar

Reassessing Your Market Assumptions

What if everything you think you know about your market is wrong?That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.
Watch Webinar

The Key to Building Better Products

It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great?
Watch Webinar

Mastering the Complex Sale: How to Get Paid for the Value You Create

The commoditization of high-value and complex solutions is causing more products and services to mis…
Watch Webinar

Six Ways Product Management's Role Will Change in 2018

The role of product management is undergoing a dramatic rethink. Success is shifting from measuring velocity and roadmap delivery to measuring how well a product performs, how much value it drives and the loyalty of its users.
Watch Webinar

The Problem With Finding and Validating Market Problems

Finding and validating market problems is crucial for product teams, but many struggle to consistently engage in this best practice. And while they are often able to collect ample data from customers and potentials, we frequently hear about the struggle to aggregate it into meaningful information.
Watch Webinar