No matter what kind of marketing you're doing, you need quality content to support it. Content, ultimately, provides answers to your customers' questions, and building a content architecture model can help you do that in an effective, efficient way that informs and ultimately drive the buyer journey.

Join:
* Rebecca Kalogeris, VP Marketing, Pragmatic Institute
* Matthew Woodget, Founder & CEO, Go Narrative
* Adi Hariharan, Group Marketing Manager, Microsoft
* and Rowan Noronha, Head of Product Marketing, Cognizant Accelerator & Founder, Product Marketing Community

as they dive into:

* Understanding the steps to create an informed, data-driven content model
* What to understand about your buyer personas to inform the content
* How to create a content model that aligns to your product marketing priorities and is optimized for use by your marcom and agency partners

REGISTER NOW

Looking for the latest in product and data science? Get our articles, webinars and podcasts.

Recent Webinars

How to Keep Customers Happy by Optimizing for Value

Acquiring a new customer typically costs five to seven times more than it does to retain a current o…
Watch Webinar

How to Build Personas & Positioning that Wins Customers

Too often, building customer personas and brand positioning turns into an exercise in futility. How can product teams turn these building blocks into a crucial framework that increases revenue and customer acquisition?
Watch Webinar

An Agile Approach to Competitive Intelligence

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise. 
Watch Webinar

Peer-to-Peer Sales, the Next Frontier?

Consider this: The average buyer gets 100+ emails a day, opens just 23 percent and only clicks on 2 …
Watch Webinar

Understanding Product Engagement to Drive Revenue

Software usage analytics gives you deep insight into what happens after the download. From overall user engagement, product usage and feature adoption to platform and architecture reporting, you’ll have actionable insight into who’s using your software and how they’re using it.
Watch Webinar

Transform Your Customer Relationships Using the Right Sales Collateral

Find out how to develop the right content for the right audience. 
Watch Webinar

Distinctive Competencies: Why There's No Such Thing as a Commodity

Distinctive competencies are powerful things, but too many companies fail to recognize their import…
Watch Webinar

How the Elephant and 6 Blind People Can Help Articulate Your Product's Vision

How do you get six blind people to understand what an elephant looks like? It’s not unlike t…
Watch Webinar

Getting Executive Buy-In

Product people are expected to overcome plenty of challenges to successfully build products that so…
Watch Webinar