Winning Buyers with the Brutal Truth

Did you know that less than 37% of buyers find technology vendors to be open and honest about product limitations? Or that buyers often describe marketing collateral as “word salad?” It’s no wonder there’s a crisis of trust in technology marketing.

Join us on Wednesday, February 27th at 1pm ET as we discuss how you can bridge that trust gap through product reviews, allowing the voice of your customers to shine through..

Russ Somers, VP of marketing at TrustRadius will join us to show you:
Which resources today’s buyers trust—and which ones they ignore
Why a negative review of your product could be the key to more sales
How the voice of your customers can power the buyer’s journey—and your product strategy.

 

REGISTER NOW

Looking for the latest in product management news, articles, webinars, podcasts and more?

Recent Webinars

Is Your Growth Plan Dead On Arrival

You put a lot of energy into creating go-to-market plans that will produce growth. But too often the plan is dead before it’s even launched. And that failure can be traced back to one unasked question: Will it work? The answer requires math.
Watch Webinar

Why Your Business Plan Is a Waste of Time

Discover how ditching your business plan can actually increase interest in your business.
Watch Webinar

How Betas Can Give Your Product a Competitive Edge That Sets You Apart

When you gather customer feedback about your product during the beta phase, you improve your product validation, your...
Watch Webinar

Get the Most Out of Events as a Product Person

As a product person, you have no shortage of events to attend. From events focused on your specific industry...
Watch Webinar

How Thought Leadership Can Elevate Your Products and Career

Are you simply managing features, or are you leading the vision for your product?
Watch Webinar

Cage Fight: Product Owner vs. Product Manager

Scrum has become the de facto standard for organizing agile development teams with its focus on feedback, frequent delivery of working software and simplicity. But as Scrum reduces organizational complexity, it often makes the life of the product manager harder.
Watch Webinar

Is That New Market Segment Right for You?

It sounds easy enough: let’s sell our existing product to a new market segment. I mean, Segment A loves us, why wouldn’t Segment B?
Watch Webinar

Aligning Your Product and Sales Teams for Success

Today, competition is fierce, and winning products can become obsolete overnight. Your products will not sell themselves though.
Watch Webinar

Rise Above the Competition Using Peer Reviews

In the last two years, business technology buyers have increasingly adopted consumer-like behavior …
Watch Webinar
Previous Next