No matter what kind of marketing you're doing, you need quality content to support it. Content, ultimately, provides answers to your customers' questions, and building a content architecture model can help you do that in an effective, efficient way that informs and ultimately drive the buyer journey.

Join:
* Rebecca Kalogeris, VP Marketing, Pragmatic Institute
* Matthew Woodget, Founder & CEO, Go Narrative
* Adi Hariharan, Group Marketing Manager, Microsoft
* and Rowan Noronha, Head of Product Marketing, Cognizant Accelerator & Founder, Product Marketing Community

as they dive into:

* Understanding the steps to create an informed, data-driven content model
* What to understand about your buyer personas to inform the content
* How to create a content model that aligns to your product marketing priorities and is optimized for use by your marcom and agency partners

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