The Future of Business
Introducing the New Pragmatic Institute
We’re excited to announce that Pragmatic Marketing, the authority on product management and marketing training, has joined forces with The Data Incubator, a leading provider of data science education. Together, these amazing companies have become
Pragmatic Institute is committed to providing
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THE FUTURE
IS DATA
Did you know that 90% of the world’s data was generated in the last two years?
Or that every 2 days, we create as much data as all of humanity did up to 2003?
Or that every day, humans create 2.5 exabytes of data—that’s 2.5 billion gigabytes?
What is your business doing with all that data?
Learn to leverage all of that available data and improve your business decision making with the power of AI and machine learning with our new 3-day course, The Business of Data Science.
Looking to become a data scientist?

Are you a product superstar?
Bring your teams together with a common language and a common goal to create, build and launch great products. Give your business the right foundation and tools with Pragmatic Institute. Get the real-world insights, actionable best practices and proven tools you need to succeed.
Get your team, department and company aligned around the right strategies.
Find the right way to market your product to the right audience at the right time.
A Proven Framework
The Pragmatic Framework is a proven blueprint for creating and marketing products that people actually want to buy. It has been implemented by thousands of companies across the globe and serves as the backbone for all our product management and marketing training courses.

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The Pragmatic
Product Marketing | Product Management | Data Science
Read our latest issue of The Pragmatic for all the best
information from industry experts.
Thousands of Happy Customers
90% of our business comes from word-of-mouth referrals from our students. Hear what they have to say.
A Comprehensive Curriculum
All of our courses provide real-world insights, actionable best practices and proven tools to maximize results for your business.
We give you the freedom to build your own curriculum, selecting the courses that matter most to you today, with the ability to expand your training and skill set over time.
Pragmatic Marketing IS NOW
New Name. New Courses. Same Great Experience.
Pragmatic Marketing and The Data Incubator, a leading provider of data science education, joined together to become Pragmatic Institute.