Product Management Certification
Build the skills you need to succeed as a product manager with a Product Management Certification that’s recognized industry wide.
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Product Management Certification Courses
Our Product Management Certification equips you with the skills you need to create and build products your audience wants. You’ll learn how to investigate market problems, develop product strategies and roadmaps, and partner with design to create innovative solutions.
After each Pragmatic course you receive a badge, but to earn your Pragmatic Management Certification, you must complete the following 4 courses.
Foundations
- Master market listening techniques to uncover opportunities
- Perform gap analysis to compare actual performance with potential
- Document and share your market knowledge across your organization
- Use the time-tested Pragmatic Framework
Focus
This course guides product managers to create realistic product strategy roadmaps, demonstrate market demand, and create stakeholder buy-in.
- Analyze market opportunities and evaluate their alignment against your company strategy
- Position your product to address problems for your real users
- Build a business proposal for your product that creates buy-in from key stakeholders
- Communicate your product vision with roadmaps and release plans
Design
This course teaches you how to build strong partnerships with designers, harness user personas to innovate your product solutions, and gather feedback from users.
- Build strong partners with your design colleagues by understanding their capabilities and establishing processes
- Define and build empathy for your end users with rich user personas
- Provide sales with Use personas to map experiences and reframe their problems to create innovative solutions
- Develop prototypes to gather product and actionable feedback for your proposed solutions
Build
This course guides product managers to solve market problems by building remarkable products people want and are willing to buy.
- Align strategy with execution by mastering communication with key stakeholders
- Take a human-centered approach to articulating problems for your user personas
- Prioritize solutions for your personas by evaluating the prevalence against the impact of those problems
- Optimize delivery of those solutions to effectively and efficiently deliver value for your users
Enroll in All 4 Courses for Our Product Management Certification and Save $300
Benefits Of Getting Your Product Management Certification With Pragmatic
We’ll help you earn your Product Management Certification and embark on the next steps of your product career. Here’s how we support your journey:
30+ Years of Product Expertise
Pragmatic Institute is an industry leader in Product Management Certifications and Training. Since 1993, we’ve issued over 250,000 certifications for product, data, and design professionals.
Grow Your Network with Pragmatic’s Alumni Community
Completing just one Pragmatic Institute product course gains you access to Pragmatic’s Alumni Community, a network of over 36,000 active product professionals.
Resources for Product Managers
Our comprehensive library of free articles, ebooks, podcasts, and more was developed just for Product Marketing Managers. When you complete our courses, you’ll get access to the most up-to-date Pragmatic Institute resources and activities.
When you take a course from Pragmatic Institute, you’ll get access to our robust online community and up-to-date resources for product professionals.
Additional Product Certifications
Product Marketer Certification
This path includes everything you need to know to become a Certified Product Marketer.
How to get certified: Complete the prerequisite course Foundations, Market, Launch, and Price courses.
Product Master Certification
How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.
The Pragmatic Advantage
A Holistic Approach
Our proprietary Pragmatic Framework integrates product management and product marketing, design, and data best practices to help you build comprehensive solutions for your customers’ needs.
Career-Long Support
Expert-Led Classes
New to Product Management?
New to product management? You’re in the right place! Our certification program teaches you everything you need to know to become an effective and data-driven product manager. We also have a large library of resources to help you understand the industry and make informed decisions about your career.
Need Help? Call Today
Our Registrar is available Monday through Friday from 9:30am EST/6:30am PST to 6:00pm EST/3:00pm PST.