Product Marketing Certification

Fast-track your career growth with a product marketing certification from Pragmatic, the nation’s leading training for product marketers.

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Product Marketing Certification Courses

Our product marketing training provides you with critical skills and insights that you can immediately apply to make a tangible impact on your role, advance your career, and drive significant results within your organization or team.

After each Pragmatic course you receive a badge, but to earn your Pragmatic Marketing Certification, you must complete the following 4 courses.

Foundations

This is the starting point for all product certifications. In this course, you’ll learn from experts with decades of real-world experience within companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet.

Master market listening techniques to uncover opportunities
Perform gap analysis to compare actual performance with potential
Document and share your market knowledge across your organization
Use the time-tested Pragmatic Framework

Market

In this course, you’ll deep dive into how marketing outcomes correspond to management goals and how to align with the buyer’s journey to ensure the success of your launch.

Move from firefighting to strategic tasks that build credibility and get results
Develop compelling messaging for each buyer persona
Create a marketing canvas to concisely show how marketing strategy aligns with business goals
Calculate the impact of your strategy and measure and report your impact on profit

Launch

In this course, you’ll learn how to execute successful launches that align your entire organization around the same strategies and goals.

Determine which of the seven key launch strategies is right for you
Conduct readiness assessments and identify potential organizational constraints
Provide sales with effective tools and training that align with how the market buys
Craft a 90-second launch strategy that aligns your teams

Price

In this course, you’ll tackle the problem of price and learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization’s strategies.

Evaluate the competitive market environment and its impact on pricing
Implement a tested and effective six-step technique to determine what your market would pay
Establish fool-proof pricing processes and systems
Utilize segmentation to maximize your return from each market

Enroll in All 4 Courses for Our Product Marketing Certification and Save $300

You can also set up a flexible payment plan with Affirm and pay for your certification over time.

Benefits Of Getting Your Product Marketing Certification With Pragmatic

We’ll help you earn your Product Marketing Certification and embark on the next steps of your product career. Here’s how we support your journey:

Pragmatic Institute is an industry leader in Product Management Certifications and Training. Since 1993, we’ve issued over 250,000 certifications for product, data, and design professionals.

Completing just one Pragmatic Institute product course gains you access to Pragmatic’s Alumni Community, a network of over 36,000 active product professionals.

Our comprehensive library of free articles, ebooks, podcasts, and more was developed just for Product Marketing Managers. When you complete our courses, you’ll get access to the most up-to-date Pragmatic Institute resources and activities.

When you take a course from Pragmatic Institute, you’ll get access to our robust online community and up-to-date resources for product professionals.

Additional Product Certifications

Pragmatic Institute offers additional product certifications to help you enhance your skills and take charge of your career.

Product Manager Certification

This path includes everything you need to know to become a Certified Product Manager.

How to get certified: Complete the prerequisite course Foundations, Focus, Design, and Build courses.

Product Master Certification

This certification path includes the product management and product marketing skills you need to become a Certified Product Master.

How to get certified: Complete the prerequisite course Foundations, Focus, Design, Build, Market, Launch, Price, and Insight courses.

The Pragmatic Advantage

A Holistic Approach

Our proprietary Pragmatic Framework integrates product management and product marketing, design, and data best practices to help you build comprehensive solutions for your customers’ needs.

Career-Long Support

After completing your product certification, you’ll receive an invitation to Pragmatic’s Alumni Community for networking opportunities, peer and professional support, and other helpful resources.

Expert-Led Classes

All courses are led by instructors with decades of product management experience. In our product management courses, you’ll interact directly with instructors and peers for personalized learning that applies to your business problems.

New to Product Marketing?

New to product marketing? You’re in the right place! Our certification program teaches you everything you need to know to become a successful, market-driven, data-informed product marketer. We also have a large library of resources to help you understand the industry and make informed decisions about your career.

Need Help? Call Today

Our Registrar is available Monday through Friday from 9:30am EST/6:30am PST to 6:00pm EST/3:00pm PST.