Ensuring we are market-driven in everything we do.
Jim Foxworthy, President & CEO
Jim Foxworthy attended the first Pragmatic Marketing training course ever held, and spent the next 7 years implementing the Pragmatic Marketing Framework at technology companies ranging from software to hardware, startups to declining markets. He then became a Pragmatic Marketing instructor and an independent, certified consultant who helped companies implement the Framework to become more tuned in to their markets. This varied experience makes Jim uniquely suited for his role as president and CEO.
“Our goal is to help others succeed by being more market-driven. Nothing compares to the feeling I get when I learn that our students have used our framework to change the trajectory of their careers, except perhaps when a company CEO tells me that the entire firm is better because they use our Framework.”
Stephen Calcagno, Chief Financial Officer
Stephen has senior-level financial experience in the manufacturing, healthcare and SaaS industries. Throughout his 20 years of experience with high-growth small- to middle-market companies, Stephen has implemented key cost-savings initiatives, overseen accounting and finance departments and managed the IT and HR function.
Prior to Pragmatic Marketing, he held financial leadership roles at 41st Parameter, ACCO Brands, Fender Guitars and the Apothecary Shops.
“It’s exciting to be on the leadership team of an organization that makes a positive impact on people and companies, helping them become better at their jobs and the products they produce. We’re already a market leader but I am excited to watch Pragmatic Marketing succeed even more and help more companies worldwide.”
Isabel Gram, Chief Counsel
Isabel Gram has extensive experience as a business and franchise attorney. She started and ran her own practice for four years before joining Pragmatic Marketing as chief counsel. Throughout her 13-year legal career, Isabel has represented business owners, ranging from startups to established franchise systems. In addition to the tech and tech-enabled industries that Pragmatic Marketing serves, Isabel’s experience spans a variety of industries, including fast-casual restaurants, tutoring and in-home healthcare, among others.
“Since joining Pragmatic Marketing 4 years ago, the company has evolved from a boutique operation to a global provider with growing demand. These changes keep the executive team on our toes as we adapt and strive to be the forward-thinking, responsible leaders that the Pragmatic Marketing brand demands. It’s exciting to be part of a company that is launching new offerings, from an expanding product portfolio to new public training locations worldwide.”
Todd Davis, Vice President, Sales
Todd Davis plays a key role in expanding Pragmatic Marketing offerings to new geographies and markets. He has extensive global sales leadership and operational experience at companies including Oracle, FICO, Brio Software and Digital River. He also served as CEO of International Decision Systems and Truckast.
Prior to joining Pragmatic Marketing, he was a client—hiring the company for executive team training and rapid implementation of the Pragmatic Framework.
“I saw firsthand how Pragmatic Marketing creates meaningful business outcomes, from strategic clarity and teamwork to boosting revenue and customer satisfaction. It is so much more than high-impact training for product managers and marketers.”
Rebecca Kalogeris, Vice President, Marketing
Rebecca Kalogeris is a proven marketing executive and turnaround specialist. She’s made a career of joining technology companies and building up world-class, results-focused marketing departments firmly grounded in understanding the market and its needs. At Pragmatic Marketing, Rebecca leads marketing communications and product marketing, championing efforts to fully understand the buyers and their processes and continuously develop campaigns and programs that not only bring new people into that process, but speed their journey through to purchase.
“In marketing, it’s rare to work on a brand that you are truly passionate about, but that’s what I get to do here. I was a student and a believer of Pragmatic Marketing before I joined the company. Now, being able to help spread our training and see the impact that it has on people is truly amazing.”
Prior to Pragmatic Marketing, Rebecca held marketing leadership roles at a variety of software and services companies, including TRIRIGA, Shift4 Corporation, Client Development Services and eCommLink.
Christine Plitt, Vice President, Logistics
Christine Plitt leads the strategic planning, financial management and operations of all Pragmatic Marketing training events, overseeing event management, travel, procurement and shipping. She also leads the cross-functional project team tasked with international expansion of public events. In addition, Christine established the company’s in-house travel agency, NIHITO Travel, an IATAN-recognized corporate travel agency.
“Each year I see the number of companies and attendees that we have trained increase. With each event, we are equipping our attendees with the practical knowledge to be market-driven and create meaningful products. I am enthusiastic about our future as we expand our global footprint.”
Christine began her career in the hospitality industry, working for large brands such as Hyatt Hotels Corporation and Marriott International before transitioning to corporate event planning for a national healthcare company.
Paul Young, Vice President, Products
Paul Young oversees the strategic development of Pragmatic Marketing’s portfolio of products, including leading the executive team in the evaluation of new product opportunities. He’s also responsible for managing the instructor team, maintaining the high standard of quality our delivery is known for and building a pipeline of new instructors.
“Even before joining Pragmatic Marketing, it had an enormous impact on my career. From my first days as a product manager, what I learned in training shaped the course of my career. I feel fortunate to be able to share my experiences with others, to help shape the next generation of leaders and the results of the companies they work for.”
Paul began his career as a software developer and has worked in startups and large companies across B2B and B2C industries including telecommunications and networking, IT and professional services, consumer electronics and enterprise software. He has managed P&L lines for products with hundreds of millions of revenue, and faced difficult choices about which products in the portfolio to retain and which to kill. He has been granted patents, built his own products and started his own business, all using the lessons he learned from Pragmatic Marketing training.
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