Straddling the line between robust feature sets and realistic timeframes for delivery? You’re not alone. According to our 17th Annual Product Management & Marketing Survey, 39% of respondents missed launch dates and 30% had to drop important features from new releases.

Build teaches you how to use market facts to prioritize requirements and user stories and plan your releases. You’ll learn how to provide an understanding of who your users are and what they’re trying to accomplish, so product and development teams create truly remarkable products.




*Foundations is a prerequisite for this course.
Attend Build and learn how to:

Improve handoffs between departments.

Clarify lines so that product management can focus on what needs to be built and development can focus on how to build it.

Build targeted solutions.

Use market context—who you’re building for and what problems you’re solving—to create innovative products.

Prioritize based on impact.

Focus on the products and features that will have the biggest impact in the market by ranking requirements objectively using market data.

Implement a universal approach.

Use a consistent approach for all of your teams, regardless of location or methodology.

 

 DOWNLOAD SYLLABUS



 Who Should Attend

Anyone who writes, prioritizes, consumes or dreams about requirements and user stories.

 Key Deliverables Covered

Prioritized project lists and requirements/user stories.

Build covers the activities within the Pragmatic Marketing Framework focused on using market facts to create and prioritize the right requirements. Explore content related to these activities below.

Requirements
Stakeholder Communications
Use Scenarios
User Personas

OTHER COURSES: Foundations | Focus | Market | Launch | Price

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?
Three excellent days of training. You have helped me identify how I can present my ideas and tactics in a much more effective and simple way that is easy for anyone outside the product team to understand.
Ian Hermon
Ian Hermon
Product Marketing, Thales Defense & Security

Pragmatic Marketing is the gold standard for product management training.

Cindy Dullea
Cindy Dullea
Chief Marketing Officer
I am amazed by how much I have learned in this course. I've been able to identify the top three things that will help me do my job differently, and make more of a positive impact on the company. I would definitely tell others about this course.
Tom Spillman
Tom Spillman
Product Management, Spillman Technologies
Thank you for bringing perspective and a framework to product management. I finally have some organized expectations that I can define and use to organize my day.
Leslie Vaillancourt
Leslie Vaillancourt
Program Manager, BlueTie

Power Up: Product and Development Teams Unite!

In politics, nothing halts progress like a divided constituency. The same holds true for product and development teams. To work together, product and development must understand each other’s points of view and goals. It's only by working together that teams can deliver great products to delight those who are most important: customers.

We can bring Pragmatic Marketing training to you!