Straddling the line between robust feature sets and realistic timeframes for delivery? You’re not alone. According to our 17th Annual Product Management & Marketing Survey, 39% of respondents missed launch dates and 30% had to drop important features from new releases.

Build teaches you how to use market facts to prioritize requirements and user stories and plan your releases. You’ll learn how to provide an understanding of who your users are and what they’re trying to accomplish, so product and development teams create truly remarkable products.




*Foundations is a prerequisite for this course.
Attend Build and learn how to:

Improve handoffs between departments.

Clarify lines so that product management can focus on what needs to be built and development can focus on how to build it.

Build targeted solutions.

Use market context—who you’re building for and what problems you’re solving—to create innovative products.

Prioritize based on impact.

Focus on the products and features that will have the biggest impact in the market by ranking requirements objectively using market data.

Implement a universal approach.

Use a consistent approach for all of your teams, regardless of location or methodology.

 

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 Who Should Attend

Anyone who writes, prioritizes, consumes or dreams about requirements and user stories.

 Key Deliverables Covered

Prioritized project lists and requirements/user stories.

Build covers the activities within the Pragmatic Framework focused on using market facts to create and prioritize the right requirements. Explore content related to these activities below.

Requirements
Stakeholder Communications
Use Scenarios
User Personas

OTHER COURSES: Foundations | Focus | Market | Launch | Price| Data Science

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


BUY TRAINING
Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

LEARN MORE

Looking for the latest in product management news, articles, webinars, podcasts and more?

Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?
The best training I have ever taken.
Craig Letourneau
Craig Letourneau
Manager of Product Delivery, VISTAGY

Pragmatic Institute has allowed me to think about products from the perspective of what problems they solve, allowing me to develop, launch and market more efficiently and effectively.

Josh Redman
Josh Redman
Product Specialist, D'Addario & Company

I wish I had these courses 20 years ago. I did much of this naturally via trial and error as well as self-education, but this clearly lays out a guideline as to how to get it done in an effective manner. Worth every penny our company spent.

Bart Brassil
Bart Brassil
Product Management, Mediaocean

When I took the courses a few years back, I was relatively new and unsure if I could handle this job. That course provided great tools that I applied. Now, sitting in Build, I see myself described on many of the concepts as a "best practice," while continuing to learn new things. See you in three weeks for two more courses.

George Thomann
George Thomann
Product Management, Broadridge

Power Up: Product and Development Teams Unite!

In politics, nothing halts progress like a divided constituency. The same holds true for product and development teams. To work together, product and development must understand each other’s points of view and goals. It's only by working together that teams can deliver great products to delight those who are most important: customers.

We can bring Pragmatic Institute training to you!